Job Description

:-The performance Marketing Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members. Responsibilities : - Plan, develop, and implement SEM strategies. - Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyse website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies- Optimise copy and landing pages for paid search engine marketing campaigns- Perform ongoing paid keyword discovery, expansion and optimisation- Research and analyse competitor advertising linksRequirements : - Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo andBing- Well-versed in performance marketing, conversion, and online customer acquisition- Up-to-date with the latest trends and best practices in search engine marketing- In-depth experience with bid management tools- Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc) - Strong analytical skills and experience generating SEM reports- Familiarity with A/B and multivariate experiments- Working knowledge of HTML, CSS, and JavaScript development and constraints- Past experience in the education industry is preferable. (ref:updazz.com)

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