Job Description

1. Strategy Development and Planning- Develop and implement performance marketing strategies to achieve key business objectives, including lead generation, sales growth, and customer retention for our clients. - Define clear campaign goals (e.g., ROAS, CPL, CTR) and establish KPIs to measure success.2. Campaign Management- Manage, execute, and optimize campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other programmatic advertising tools.- Conduct A/B testing on ad creatives, landing pages, and targeting strategies to continuously improve performance.3. Data Analysis and Reporting- Analyze campaign performance metrics (e.g., CPC, CPM, CTR, conversion rates) and generate actionable insights for optimization.- Implement retargeting and remarketing strategies to engage potential customers and drive conversions.Use dynamic content and personalization strategies to enhance campaign relevance.- Use dynamic content and personalization strategies to enhance campaign relevance.4. Collaboration with Clients - Work closely with the creative team to develop engaging ad copy, visuals, and videos that resonate with target audiences.- Leverage tools such as Google Analytics, Tableau, or Data Studio to visualize and present performance data.- Optimize bids, placements, and spending to control customer acquisition costs.Professional Experience - - 3-5 years of hands-on experience in performance marketing or digital advertising roles.Key Performance Indicators (KPIs)- Return on Ad Spend (ROAS) - Customer Acquisition Cost (CAC)- Click-Through Rate (CTR)- Cost Per Lead (CPL)- Conversion Rates and Lifetime Value (LTV)Why Join Us?- Work with a dynamic team in a fast-paced environment.- Opportunity to drive large-scale campaigns and make a direct business impact across our clients. - Apply today to be a key driver of our digital marketing success! (ref:updazz.com)

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