Responsibilities a PPC Ads expert is expected to have:- Manage marketplace PPC campaigns (Amazon, Flipkart, Purplle, etc) to drive conversions on the corresponding marketplace- Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs - Testing variations of ads to determine best performing ad- Liaise with external agencies to drive higher revenue from paid ads channels- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate- Measure and optimize paid marketing using marketing analytics reports- Reporting of results of PPC campaigns at regular intervals- Managing and updating analytics mechanisms for continued data trackingJob Qualifications and Skill Sets:Below are the qualifications expected of a PPC Ads expert:- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred- In-depth knowledge of Amazon Ads, Flipkart Ads, Amazon Pi, and Analytics tools- Competency with using MS-Excel and PowerPoint to present plans and reports- FB Blueprint certification, Google Ads & Google Analytics certification- Good written communication skills (ref:updazz.com)
updazz .com
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