Job Description

Job Summary:We are looking for a Performance Marketing Manager to drive customer acquisition and growth for our Jewellery business through digital channels. The ideal candidate will have hands-on experience in managing paid media campaigns, optimizing digital advertising strategies, and achieving business targets.Key Responsibilities:- Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and other digital channels.- Monitor campaign performance, analyze key metrics, and implement optimizations to improve ROI and drive revenue growth.- Collaborate with the creative and content teams to create effective ad copy, images, and landing pages tailored to target audiences.- Develop and implement A/B testing strategies to improve campaign performance.- Analyze market trends, audience behavior, and competitor activity to identify growth opportunities.- Manage advertising budgets and provide detailed performance reports to stakeholders.- Keep up-to-date with the latest digital marketing trends, tools, and best practices.- Drive engagement and sales through remarketing, display ads, and performance tracking.Qualifications:- Bachelor\'s degree in Marketing, Business, or a related field.- Minimum 1 year of experience in performance marketing, preferably within the e-commerce or retail sector.- Proven expertise in managing paid media campaigns (Google Ads, Facebook, Instagram, etc.).- Strong analytical skills with the ability to interpret data and generate actionable insights.- Excellent understanding of A/B testing, conversion optimization, and audience targeting strategies.Skills:- Paid Advertising (Google Ads, Facebook, Instagram)- Campaign Optimization- Data Analysis & Reporting- A/B Testing- Budget Management- Digital Marketing Strategy- Remarketing & Retargeting (ref:updazz.com)

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