Job Description

Job Role : Manager - Ops (Advertising Technology & Digital Marketing)Required Experience: 15+ yearsNotice period :- OpenRequired to work in an office environment in US hoursJob Summary:Candidate will be responsible for overseeing the technical aspects of digital advertising operations. This role involves managing the deployment, integration, and optimization of advertising technology platforms, including programmatic ad platforms, data management platforms (DMPs), and ad servers. The Ad Tech Manager ensures that advertising technologies are aligned with business objectives, enabling the effective delivery and measurement of digital ad campaigns across various channelsKey Responsibilities:Ad Tech Platform Management:\xc2\xb7Oversee the implementation, configuration, and ongoing management of advertising technologies, including DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), ad servers, and DMPs.\xc2\xb7Manage relationships with technology vendors, ensuring that platforms are updated and maintained according to best practices.\xc2\xb7Work closely with marketing and media teams to align ad tech tools with campaign strategies and objectives.Campaign Execution & Optimization\xc2\xb7Collaborate with media buying teams to ensure the accurate execution and optimization of programmatic ad campaigns.\xc2\xb7Monitor the performance of digital advertising campaigns using ad tech tools, providing insights and recommendations for improvement.\xc2\xb7Ensure proper tagging, tracking, and measurement of campaigns across various platforms.Data Management & Analysis\xc2\xb7Manage the collection, segmentation, and utilization of audience data through DMPs and other data platforms.\xc2\xb7Analyze campaign data to derive actionable insights and optimize future ad buys.\xc2\xb7Develop and maintain dashboards and reporting tools to track key performance metrics (KPIs) for advertising campaigns.Technical Integration & Troubleshooting\xc2\xb7Lead the integration of ad tech platforms with other marketing and data systems, ensuring seamless data flow and accurate reporting.\xc2\xb7Troubleshoot and resolve technical issues related to ad delivery, tracking, and measurement.\xc2\xb7Ensure that all integrations and technical setups comply with industry standards and data privacy regulations (e.g., GDPR, CCPA).Ad Operations Management\xc2\xb7Oversee the ad trafficking process, ensuring that all creatives are properly tested, tagged, and tracked.\xc2\xb7Ensure the accuracy of ad placements, working closely with media partners and publishers.\xc2\xb7Manage and enforce ad quality standards, including viewability, fraud detection, and brand safety measures.Compliance & Security\xc2\xb7Ensure that all ad tech operations comply with data privacy laws and regulations.\xc2\xb7Work with IT and legal teams to safeguard data integrity and security within ad tech platforms.\xc2\xb7Stay updated on the latest industry trends, technologies, and regulatory changes to ensure compliance and optimal use of ad tech.Team Leadership & Development\xc2\xb7Lead a team of ad tech specialists, providing guidance, mentorship, and performance management.\xc2\xb7Foster a culture of continuous learning and innovation within the team, encouraging the adoption of new tools and techniques.\xc2\xb7Collaborate with cross-functional teams, including IT, marketing, and analytics, to drive ad tech initiatives.Qualifications:\xc2\xb7Bachelors degree in Marketing, Information Technology, Computer Science, or a related field;\xc2\xb75-12 years of experience in digital advertising technology, ad operations, or a related field.\xc2\xb7Strong understanding of programmatic advertising, DSPs, SSPs, DMPs, ad servers, and other ad tech platforms.\xc2\xb7Proficiency in ad trafficking, tagging, and tracking technologies.\xc2\xb7Experience with data analysis tools and techniques, including familiarity with SQL, Excel, and data visualization platforms.\xc2\xb7Strong problem-solving skills and the ability to troubleshoot complex technical issues.\xc2\xb7Excellent communication and project management skills.\xc2\xb7Experience with coding languages (e.g., HTML, JavaScript) and understanding of APIs.\xc2\xb7Certification in relevant ad tech platforms (e.g., Google Marketing Platform, The Trade Desk).\xc2\xb7Knowledge of SEO and SEM tools and strategies.

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