Job Description

Location(s): India

City/Cities: Gurugram

Travel Required: 00% - 25%

Relocation Provided: Yes

Job Posting End Date: November 10, 2022

Shift:

Summary:

The Coca-Cola Company is a 135+ years old total beverage company, offering over 500 brands in more than 200 countries and territories. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We're also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Learn more at Coca-Cola Journey at and follow us on Twitter (@CocaColaCo), Instagram (@thecocacolaco), Facebook (@thecocacolaco) and LinkedIn.

What You'll Do for Us

Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, bottler, channel, customer and marketing partners' needs to maximize key business objectives (ex. revenue, profit and volume).

Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.

Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy.

Partner with Franchise Leadership on market specific business opportunities utilizing assets.

Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.

Acts as subject matter expert to ensure all region POS, packaging, programming, etc., protect the Company's rights, trademarks and investment while meeting the needs of our customers and assets.

Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.

Qualification & Requirements

• Bachelor's degree in Business, Marketing or related field.

• 5+ years of prior experience translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
• Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
• Proven track record of sustainable results.
• Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
• Proven ability to lead cross-functional project teams and influence others.
• Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.

What We Can Do For You

Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviours and how you can bring them to life in your next role at Coca-Cola.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.