Job Description

Role : Marketing Manager (Trade Generics)Experience : 5 to 10 years Location : Mumbai & Surat : Key Responsibilities :- Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on Direct-to-retail model of sales- Work closely with the senior advisor & state sales manager for brand building, marketing and promotion- Initially report to promoter and later to BU head Experience :- Educational Qualification: Bachelors/MBA- 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must- Relevant roles: Marketing Manager/Marketing Executive of a pharmaceutical company- Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferredRole & Responsibilities :Branding & Marketing Strategy :- Branding - Guide the product branding, competitor benchmarking to create differentiation for client- Marketing budget & monitoring - Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness- Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulationPromotional Materials/Programs:- Collaterals - Design & develop marketing collaterals to be used by the sales team for product awareness- Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales- Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansionSupport to sales team in pilot launch & pan India scale-up :- Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel- Actively involve with inputs to create the playbooks from pilot learningsAdditional Information :- Develop and execute marketing strategies for a Direct-to-retail trade generics business.- Lead branding, budgeting, and regulatory-compliant marketing initiatives.- Collaborate with sales for market penetration and scale-up.- 5+ years in trade generics marketing within pharma is required.Required Qualification :- Master of Business Administration (M.B.A.) Any Graduate. (ref:updazz.com)

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