Job Description

Manager, Marketing - Pune.Do you love being creative and seeing your ideas being implemented? Do you want to work in a role where you can craft and develop the output of your team? Does working for a leading global FinTech company sound exciting? Join Western Union as a Manager, Marketing.Western Union powers your pursuit.In this unique role, you will be working as a Manager in the BST time Zone. As a Manager Marketing, youll be responsible for proposing, developing, and implementing marketing plans, policies and activities. Lead researches and develops pricing policy and recommend sales channels. Youll be responsible for product promotion and work with other business partners (e.g., production, sales, research and development) to deliver business results. Analyze the impact of key initiatives and recommend improvements.Role Responsibilities:

• Design marketing funnels that meet customers growth objectives.
• Analyze market, customer and internal data to drive strategic and operational decisions.
• Create a detailed CRM strategy to drive growth in MEPA and APAC region
• Conduct communication with customers via SMS, email, push notifications, pop-ups, and messengers channels
• Create email templates for seasonal campaigns for different segmentation
• Implementing player-oriented communication automation projects
• Constant optimization of communication processes and tools
• Analysis of communication and promo campaigns results.
• Assess customer engagement patterns to create precise forecasts and maintain a clear overview of retargeting opportunities
• Collaborate with agencies, vendor partners, and other marketing service providers.
• Evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
• Work with Customer Support, Sales, and Product to articulate and monitor customer requests and feedback through the appropriate channels

Role Requirements:

• 10+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.
• A masters degree in marketing, Economics, Advertising, Business, or related field is preferred.
• Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.
• Efficiency in using excel, gather insights, and analyze data.
• Experience in a global consumer brand or financial services company.
• Demonstrated leadership skills with the ability to set strategic direction and priorities within a complex, multi-cultural business.
• Ability to operate independently in a fast-paced environment and manage multiple campaigns through different phases of execution.
• Experience with global, multi-tiered marketing implementation, with the ability to demonstrate knowledge of regional nuances and challenges in the digital marketing space.

We make financial services accessible to humans everywhere. Join us for whats next.Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. To support this, we have launched a Digital Banking Service and Wallet across several European markets to enhance our customers experiences by offering a state-of-the-art digital Ecosystem. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. Youll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If youre ready to help drive the future of financial services, its time for the Western Union. Learn more about our purpose and people at https://careers.westernunion.com.BenefitsYou will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
( ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.Your India specific benefits include:

• Employees Provident Fund [EPF]
• Gratuity Payment
• Public holidays
• Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
• Annual Health Check up
• Hospitalization Insurance Coverage (Mediclaim)
• Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
• Cab Facility
• Relocation Benefit

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.#L1-RP #LI-HybridEstimated Job Posting End Date: 06-17-2024This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

Western Union