Job Description

THE OPPORTUNITYTo work with a leading bio pharmaceutical company in the world which has been rated as the Best Place to Work For.The opportunity would be to lead P&L of a Global vaccines brand & unleash its potential to protect people in India and drive initiatives to achieve marketing goals.Develop strategic consumer road map for our company that is projected to become INR 600 Cr brand in 2025 which has been growing at a CAGR of 90% over last 4 years.Opportunity to liaison with the regional team based out of Singapore and Global team based out of US to build a category that has immense potential to grow.Based in Mumbai, named one of the Best Companies for Women in India by Avatar, 2019.Join the premier biopharmaceutical company that has been in Asia Pacific for over 60 years.Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers needs and strive to provide solutions to meet them.In this role, you will help our organization for planning and achieve marketing goals and sales targets for our products on a monthly basis through regular monitoring of the market trends and driving initiatives to support the plan.WHAT YOU WILL DO

• Plan and achieve marketing goals including profitability and sales targets for HPV portfolio on a monthly basis through regular monitoring of the market trends, planning the short and long terms strategies and driving initiatives to support the plan.
• Development of strategic consumer plans and operational marketing plans for HPV Franchise to build awareness and consideration.
• Design and implement a robust consumer strategy (omnichannel strategy) to build HPV franchise.
• Project Management: Identify and drive critical project that generate exponential growth for HPV portfolio.
• Competitive intelligence - Monitor, analyze, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plan to meet changing markets and competitive conditions.
• Ensure program implementation for existing brands and monitor implementation within the allocated budget.
• Conduct ongoing business and financial review of business development opportunities.
• Optimize cross-functional support needed to ensure effective communication and implementation of brand objectives.
• Responsible for alliance management with strategic partner to achieve business goals.
• Development of consumer activation strategy and driving execution through social media.
• Responsible for brand P&L

WHAT YOU MUST HAVETo be successful in this role, you will have strong marketing skills as well as business capabilitiesAt least 3-6 years of experience in sales & marketing, consumer marketing, OTC, digital marketing experience is strongly preferred.Pharmaceutical marketing experience will be desiredCurrent Employees applyCurrent Contingent Workers applySearch Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements: HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date: 11/5/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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