Job Description

:: Manager - Content MarketingRoles & Responsibilities:

• Develop and execute content marketing strategies to drive brand awareness and lead generation.
• Create and manage a content calendar, ensuring timely delivery of high-quality content across various channels.
• Collaborate with cross-functional teams to develop engaging and informative content for websites, blogs, social media, PR and other marketing materials.
• Monitor and analyze content performance, making data-driven decisions to optimize content strategy and improve results.
• Stay up-to-date with industry trends and best practices in content marketing, making recommendations for continuous improvement.
• Manage a team of content writers and editors, providing guidance and feedback to ensure consistent quality and brand voice.
• Work closely with the sales and product teams to align content with business objectives and target audience needs.
• Collaborate with external agencies and vendors to create and distribute content, ensuring brand consistency and quality.
• Track and report on key performance indicators, providing regular updates to stakeholders on content marketing initiatives.

Minimum Qualification and Skills:

• MBA or equivalent degree in Marketing or related field.
• 5-8 years of experience in content marketing, preferably in the SaaS /B2B industry.
• Proven track record of developing and executing successful content marketing strategies.
• Strong writing and editing skills, with the ability to create compelling and engaging content.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Proficiency in content management systems, social media platforms, and analytics tools.
• Strong analytical and problem-solving skills, with the ability to use data to drive decision-making.
• Leadership and team management skills, with the ability to motivate and inspire a team.
• Continuous learner, staying up-to-date with industry trends and best practices.

About Us:PeopleStrong Technologies Pvt. Ltd. is a leading IT company specializing in HR technology solutions. We provide innovative and scalable software solutions to help organizations streamline their HR processes and improve employee engagement. With a strong focus on technology and customer satisfaction, we are committed to delivering exceptional results for our clients.

PeopleStrong