Job Description

Company Name : Veera HealthIndustry : healthcare Function : marketing Salary: 10-13 LpaEXP : 4-6 yrs Age limit : 34 yrsLocation : mumbai Description :What you\'ll do:- In this role, you will be responsible for creating and executing 0-to-1 digital marketing campaigns for women\'s health conditions that have long been ignored and stigmatised. You will create large-scale impact for hundreds of millions of women and build a performance-driven growth engine from the ground up.- We are looking for someone who can combine creativity and excellent analytical skills to understand the customer journey and execute marketing across all channels to drive meaningful growth. You should understand how to craft our branding and use paid and organic channels efficiently. You will work directly with a world-class founding team (McKinsey, UnitedHealth, GlaxoSmithKline, Wharton alumni) and use deep insights to craft a compelling story for customers.Responsibilities :- Create and execute content calendars for all owned brand social channels- Support Sales function with marketing campaigns to drive qualified leads- Use Web analytics tools like Google Analytics, Hootsuite to get deeper insights on traffic and acquisition trends, engagement data- Develop, plan, and implement influencer marketing campaigns- Assist with the management and execution of Whatsapp marketing campaigns.- Create and record on-trend videos yourself for social channels- Manage and facilitate social media communities by responding to social media posts proactively and developing interactive discussions- Write and edit captions and content for social media with a strong focus on concise, clear and audience-specific language- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Take full ownership from creating content calendars across different social media channels to final review and approval, ensuring timely and high-quality content is published- Be responsible for the creative direction of graphics, images, and marketing collateral created by design teamPreferred qualifications :- Bachelor\'s degree in Marketing, Advertising, Communications, Business, or relevant field.- Proven work experience (at least 4-5 years experience) in digital marketing with consumer-focused brands- Knowhow of tools like Google Analytics, Typeform, Canva, Instagram Analytics, YouTube AnalyticsWe are looking for someone with :- Outstanding problem-solving & Critical thinking skills.- Exceptional attention to detail.- Collaborate between different Veera functions- Proven success in developing marketing plans and campaigns- Excellent written and verbal communication skills- Strong project management, multitasking, and decision-making skills- Metrics-driven marketing mind with eye for creativity- Experience with marketing automation and CRM toolsLocation : Mumbai (MANDATORY)We are headquartered in the USWhat we offer :At one of India\'s fastest growing healthtech companies, you will get:- Richly rewarding comp at a rapidly growing VC-funded start-up.- 100% paid health benefits for you and your family that includes outpatient services, dental, mental health and more- Ongoing professional development and networking opportunities (including tapping into YCombinator and Sequoia Capital network of leaders).- Generous leave policy and holidays. (ref:updazz.com)

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