Job Description

Salary Range: Up to 1.5Lac - 3.5Lac per month (Based on experience and interviews)Job Summary :We are seeking an experienced Senior Marketing Manager to lead our e-commerce marketing initiatives. The ideal candidate will have extensive experience in developing and executing comprehensive marketing strategies, optimising campaigns for engagement and conversion, and analysing data to inform decision-making. This role is essential for driving the growth of our marketing services and enhancing the overall customer experience.Perks & Benefits :- Work Schedule: 5 working days with fixed shifts and weekends off.- Work Culture: Enjoy a fantastic work environment with international exposure and opportunities for professional development.- Flexible Work Model: Hybrid work setup with day shifts and paid leave.- Career Growth: Lead marketing initiatives for prominent e-commerce brands, contributing to impactful marketing strategies.Why Join Us?- Be part of a fast-growing marketing company.- Work in a collaborative and supportive team environment that encourages growth and creativity.- Gain hands-on experience and play a key role in shaping the future of marketing.- Enjoy a flexible hybrid work model that promotes work-life balance.Key Responsibilities : Marketing Strategy Development :- Design and implement comprehensive marketing strategies that align with business objectives and maximise customer engagement and conversion.- Develop targeted campaigns based on customer segmentation, lifecycle stages, and buyer personas.Campaign Management & Execution :- Oversee end-to-end campaign management, from conceptualization and content creation to deployment and monitoring.- Coordinate with design, content, and technical teams to ensure campaigns are visually appealing, compelling, and error-free.Performance Analytics & Optimization :- Track and analyse campaign metrics (open rates, click-through rates, conversions) to assess performance and identify areas for improvement.- Use A/B testing, data insights, and customer feedback to refine and optimise content, timing, and personalization strategies.Team Leadership & Development :- Manage, mentor, and motivate a team of marketing specialists, setting clear goals, providing feedback, and fostering a collaborative team culture.- Guide team members on best practices, innovative strategies, and process improvements to enhance productivity and campaign success.Cross-Functional Collaboration :- Work closely with product, sales, design, and customer success teams to ensure cohesive marketing efforts and consistent messaging across all touchpoints.- Collaborate with data analysts to leverage customer insights and optimise targeting strategies.Customer Retention & Engagement :- Develop strategies to improve customer retention, nurture leads, and build customer loyalty through effective marketing tactics.- Focus on lifecycle marketing, such as onboarding, re-engagement, upsell, and loyalty campaigns, to drive long-term customer value.Budget & Resource Management :- Manage marketing budgets, ensuring efficient allocation of resources and maximising ROI.- Evaluate tools and platforms to enhance campaign efficiency and productivity.Compliance & Best Practices :- Ensure compliance with marketing regulations (such as GDPR and CAN-SPAM) and implement best practices to maintain high deliverability rates and protect brand reputation.- Stay updated on industry trends, tools, and emerging best practices to ensure that strategies remain innovative and competitive.Content & Personalization Strategy :- Oversee the development of personalised and engaging content that aligns with brand voice and resonates with target audiences.- Implement advanced personalization techniques, such as dynamic content and automated workflows, to create tailored customer experiences.Reporting & Stakeholder Communication :- Prepare regular performance reports and deliver insights to senior management, highlighting successes, challenges, and opportunities for growth.- Make data-backed recommendations to refine and enhance overall marketing strategies.Qualifications :- Experience: Minimum 8 years in marketing, with at least 5 years in a leadership role, specifically in marketing and e-commerce.- Expertise: Proficiency in marketing platforms, data analytics, and CRM tools.- Analytical Skills: Strong analytical mindset with the ability to convert data insights into actionable strategies.- Leadership & Teamwork: Proven leadership skills with experience managing teams and driving collaborative efforts. (ref:updazz.com)

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