Job Description

- Develop and execute comprehensive e-commerce marketing strategies to drive online sales and increase brand visibility.- Manage and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, and social media.- Analyze e-commerce performance metrics to identify trends, opportunities, and areas for improvement.- Collaborate with cross-functional teams, including sales, design, and product management, to align marketing efforts with business goals.- Oversee the creation of engaging content and promotional materials to enhance the online shopping experience.- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed to achieve targets.Skills & Technologies :- Proficiency in SEO (Search Engine Optimization) and SEM (Search Engine Marketing)- Experience with Google Analytics and other analytics tools- Knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce)- Expertise in email marketing tools (e.g., Mailchimp, Klaviyo)- Strong understanding of social media marketing and paid advertising (e.g., Facebook Ads, Google Ads)- Ability to analyze data and generate actionable insights- Excellent project management and organizational skills- Strong communication and interpersonal skillsPreferred Qualifications :- Proven track record in managing successful e-commerce marketing campaigns- Ability to work in a fast-paced environment and manage multiple projects simultaneously (ref:updazz.com)

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