Manager Marketing Communications Bfsi (8 15 Yrs)
Job Description
Responsibilities:
- Effectively use Emailers, Whatsapp, SMS for brand and performance campaigns.
- Develop Scripts for youtube shorts, series, product marketing ads, product feature explainers
- Craft content for landing pages used by the performance marketing team
- QC all flyers and brochures and make it palatable
- Work closely with copywriter and product teams for single image instagram and marketing content
- Work closely with product teams to craft effective transactional/promotional communication on Whatsapp, SMS and Email keeping in mind the objective, target audience
- Develop all communication across ATL, BTL, digital and social media.
- Manage and lead the marketing communication for various verticals - Client Partner App, Client App, NRI Investments, and Private Wealth Business
The ideal candidate :
- Has worked in a marketing team
- Has worked at a product company or an agency where they have handled product companies
- Can adapt their writing to appeal to any generation. Basically, is well aware of the zeitgeist
- Has a sound understanding of personal finance and has invested in MFs, SIPs, Insurance and similar products themselves product themselves
- Understand and cares about user experience
- Gets into the skin of the consumer
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Job Detail
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Job IdJD3239792
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBangalore, Karnataka, India
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EducationNot mentioned
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ExperienceYear