Job Description

This role will sit in the Benchmark & Index Solutions Business Marketing team and will be responsible for a range of customer touchpoints including onboarding and behaviour-triggered and batch email campaigns to expand customer usage across a broader set of our index solutions, increase customer engagement, and drive customer loyalty. A key retention strategy for FTSE Russell is our Co-Marketing program where we partner with our Asset Manager clients and Exchange Partners to implement marketing programs that help grow assets under management in FTSE Russell index-linked products such as ETFs, mutual funds, and derivatives. This role will also support the implementation of Co-Marketing tactics such as joint webinars and events, emails, social media programs, and internal training sessions for our Clients\' internal distribution networks. Core Responsibilities You will be supporting the Benchmark & Index Solutions Business Marketing team in the execution of the marketing plans. You will work with cross-functional teams including strategy, field marketing, content, and digital to deliver high quality marketing programs. You\'ll be working on a range of email campaigns to expand and enhance our relationships with existing clients to drive usage of our indices and deepen engagement with our Research content. Email campaigns will include client newsletters and Research updates. You\'ll be supporting the implementation of our Co-Marketing programs, delivering joint webinars and local market events, emails, social media programs, and training sessions. You\'ll be working on the overall user experience strategy focused on email messaging, outlining, and executing testing plans, and leveraging marketing automation tools to deliver automated, personalized, relevant, marketing streams integrating a culture of testing across the user experience team. Working on delivering specific campaigns, you\'ll ensure the optimal mix of digital channels is aligned with any other marketing activity and continually optimized to deliver trackable user engagement with strategic FTSE Russell and LSEG platforms. You\'ll be managing multiple marketing tactics simultaneously which may include advertising, social media, physical / virtual events, media initiatives, partnership marketing, and sales support. You\'ll be monitoring digital marketing budgets, including processing of invoices if necessary and monitoring of annual spending. Make use of analytics as a basis for resolving tactics to use and report on performance against benchmarks. Experience Ability to manage multiple projects simultaneously and you\'ll have attention to detail, tenacity, and a focus on results, working patiently with cross-organizational teams. Extensive experience in direct / online marketing you\'ll have working knowledge of email planning and execution. You will understand privacy issues, customer preferences, list requirements and best practices in email design and testing strategies. You\'ll have experience tracking email analytics, evaluating test results and defining next steps based on email engagement metrics Event management experience, and experience in running Webinars, preferably on the BrightTalk channel. A Batchelors degree or relevant experience Proven experience in B2B marketing to the financial markets\' community. Strong previous experience in a digital or email marketing role Experience using Eloqua (or equivalent marketing automation platform) to create emails, landing pages, marketing segments and campaign canvases Extensive knowledge and/or experience of working with a CDP is an advantage. An analytical mind, with proven history of analyzing and improving campaign tactics to drive revenue. Demonstrate superior attention to detail, accuracy, and initiative. Experience leading metrics driven marketing campaign planning and assessment. Demonstrated experience in test and iterate approaches to optimizing campaign performance. Proficiency in English a requirement Self-starter with excellent project management sills LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions. Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity. LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives. We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone\'s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants\' and employees\' religious practices and beliefs, as well as mental health or physical disability needs. Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it\'s used for, and how it\'s obtained, your rights and how to contact us as a data subject. If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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