Manager, Marketing, American Eagle

Year    Bangalore, Karnataka, India

Job Description


:Location- BangaloreWork Exp- 4 to 6 yearsEducation- MastersKey Result AreasImpact the Brand Financials

  • Build Marketing Plans and Budget for executing on agreed objectives
  • Continuously monitor and improve %Sales and ROI from various marketing activities
  • Define brand objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store via various
  • ATL & BTL activities such as PR, CRM, Events, Advertising, Digital Activations.
  • New initiatives that help generate business apart from the regular marketing activities.
  • Monitor the marketing budget and expenditure
Understand, Define & Continuously track evolving consumer needs
  • Conduct external research for the business to get consumer insights with respect to brands, new stores, TVC etc. Conduct internal feedback collection mechanisms (digital & direct).
  • Understand shopper segments for the brand, define & track the targeted customer in terms of demographic & psychographic profile
  • Understand triggers influencing buying, buying process and shopping behaviour through various CRM activities
Digital Marketing
  • Continuously developing AE website at par with international benchmarks such as Selfridges and Harrods. Continuously enhance the UI and functionality of the website to support the ever evolving ecommerce space.
  • Ensure the salience of the brand on the overall digital space not just on owned media such as social media and the website.
  • Craft and amplify campaigns, ensure timely and effective delivery on digital platforms of all seasonal communication in line with the overall marketing mandate and adhere to a pre-planned calendar.
  • Continuously and conclusively solve the problems that traditional media faces and gradually set up a program where ads on social media, search engine marketing and lucrative display banner marketing tie ups would prove to be much more feasible and cost effective.
  • Constantly come up and execute ideas for campaigns, contests, events and activations that cut through with the objective of creating buzz and reverb online. These activations could range from a 1 day long twitter contest to a month long in-store activation campaign.
Digital Marketing
  • Sync with Social Media Command Centre - Sync with EPIC and establish a streamlined process of being more receptive in hearing out the customer, taking the feedback to the respective team and giving a quick apt response. This also includes taking up the mandate of ensuring that campaigns are undertaken as a response measure in order to make use of an opportunity that presents itself to us through this medium.
  • Timely targeted and hyper localized ads clubbed with digital and mobile offers to directly reach out to the potential customer and increase footfall.
  • Work on new initiatives such as launch of new Blog and microsites.
  • Work with external and internal stakeholders to ensure digital campaigns are under control.
  • Leveraging and humanising the brand essence of Progressive change driven by self-belief by recruiting brand ambassadors from within the customer base through a long term programmed approach targeting the youth. These initiatives would be typically long term stretching over 3-5 months or more.
PR & Events
  • The elite consumer base of American Eagle is hard to reach via advertising. Therefore engage key media influencers every season through Press Days etc.
  • Regularly supporting stylists via sourcing and sales lead generation
  • Organize store launch events to generate buzz
Ecommerce
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing focused digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
VM & Store Support
  • Identify and react quickly to new marketing opportunities as they arise to support retail stores of AE
  • Develop and execute store-wise walking and co-op promotional strategies and programs to increase awareness and engagement.
  • Support VM function by providing GTM concepts and instore collateral ideas

Aditya Birla Group

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Job Detail

  • Job Id
    JD3635138
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year