Job Description

: Marketing ManagerLocation: Ahmedabad Experience: 5-8 yearsAbout the Role:We are looking for a dynamic and result-oriented Marketing Manager who can drive marketing efforts holistically for both Accounting & Advisory Services and IT Solutions & Services. The ideal candidate should be able to analyze business needs, identify market opportunities, strategize, and execute marketing plans across multiple channels - both online and offline.Key Responsibilities:- Market Analysis & Strategy Development- Identify target markets and segments for both businesses.- Conduct competitor analysis and market research.- Develop and execute a data-driven marketing strategy.- Marketing Execution (Online & Offline)- Leverage SEO, Google Ads, LinkedIn marketing, and social media to generate leads.- Develop email marketing campaigns targeting potential clients.- Create and manage marketing content (blogs, whitepapers, brochures, case studies).- Explore print media, trade shows, industry events, and roadshows for B2B outreach.- Work with media agencies, designers, and vendors to create marketing collateral.- Branding & Awareness- Develop company branding guidelines and ensure brand consistency.- Engage in PR, media outreach, and offline marketing campaigns.- Lead Generation & Business Development Support- Work closely with sales teams to generate high-quality leads.- Develop marketing automation & CRM strategies to nurture prospects.- Implement referral programs and partnerships for business growth.- Performance Tracking & Reporting- Track campaign performance, optimize strategies, and report on KPIs.- Develop marketing dashboards to measure ROI.Required Skills & Qualifications:- 5-8 years of experience in B2B marketing, preferably in IT Services and/or Professional Services.- Strong understanding of SEO, SEM, LinkedIn, PPC, and content marketing.- Experience with traditional marketing (print, events, offline campaigns).- Ability to create marketing strategies tailored for different geographies (UAE, India, GCC, etc.).- Hands-on execution experience (not just strategy) - should be able to execute campaigns.- Strong analytical skills and experience using marketing tools like Google Analytics, HubSpot, Zoho CRM, LinkedIn Ads, etc.- Willingness to travel and be on the field for on-ground marketing efforts if required.- Excellent communication skills (written and verbal).Preferred Qualifications:- Bachelor