Job Description

- Develop strategies and tactics to get the word out about our company to existing & new customers and drive qualified traffic to our website/company focusing on lead generation. - Deploy successful marketing campaigns and own their implementation from ideation to execution- Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis- Produce valuable and engaging content for our website and blog that attracts and converts our target groups- Build strategic relationships and partner with key industry players, agencies, and vendors- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely- Oversee and approve marketing material, from website banners to hard-copy brochures, website content and press releases, case studies etc.- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals- Analyze consumer behavior and adjust email and advertising campaigns accordingly- Work closely with the planning, and sales team to create the growth strategy for the brand.- Creating/Managing Search Campaigns, Traffic/Conversion Campaigns & Lead Generation campaigns on Facebook Ads Manager, Google Ads & Display Networks- Work Closely with the social media team & ensure to smooth execution of the social media Calendars- Execute effective digital media campaigns on platforms including but not limited to Facebook Ads, Instagram Ads, Youtube Ads, Display, Video, Re-marketing, Branding, Affiliates, etc.- Working on presentation/analytics and weekly/daily updates.- Industry exposure in running PPC, Affiliates, and Display campaigns focusing on lead generation.- Thorough understanding and hands-on experience with social media metrics.- Managing & Training Marketing team & to get the best out of them to achieve their goals (ref:updazz.com)

updazz .com