Job Description

The Marketing Manager will be instrumental in shaping and executing marketing strategies that elevate our brand and attract potential clients. This role requires expertise in both Above-The-Line (ATL) and Below-The-Line (BTL) marketing tactics, a deep understanding of the real estate market, and the ability to lead a team towards achieving strategic goals.Key Responsibilities:Strategy Development:- Develop and implement comprehensive marketing strategies that integrate both ATL and BTL approaches to drive brand awareness, lead generation, and sales growth.- Conduct market research and analyze industry trends to identify new opportunities and optimize marketing efforts.ATL Marketing:- Manage and execute ATL campaigns across various channels including television, radio, print media, and digital advertising.- Collaborate with advertising agencies, media partners, and creative teams to ensure impactful campaign delivery and brand consistency.BTL Marketing:- Plan and oversee BTL marketing initiatives such as direct mail, events, sponsorships, and experiential marketing activities.- Develop targeted campaigns and materials aimed at specific customer segments to drive engagement and conversion.Digital Marketing:Lead digital marketing strategies encompassing SEO, SEM, social media, content marketing, and email campaigns.Analyze digital performance metrics, refine strategies, and optimize campaigns to maximize ROI.Brand Management:- Ensure consistent brand messaging and visual identity across all marketing channels and materials.- Maintain and enforce brand guidelines to ensure a unified brand presence.Budget Management:- Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial targets.- Monitor and report on marketing expenditures and return on investment.Team Leadership:- Lead and mentor the marketing team, fostering a collaborative and high-performance culture.- Coordinate with cross-functional teams, including sales, development, and customer service, to align marketing strategies with business objectives.Reporting and Analysis:- Monitor, analyze, and report on the performance of marketing campaigns and initiatives.- Provide actionable insights and recommendations based on data analysis to drive continuous improvement.Qualifications:- Bachelor\'s degree in Marketing, Business Administration, Real Estate, or a related field; MBA or advanced degree preferred.- Minimum of 5 years of experience in marketing, with a strong background in both ATL and BTL strategies, preferably within the real estate sector.- Proven experience in managing integrated marketing campaigns and leveraging digital marketing channels.- Excellent leadership, communication, and interpersonal skills.- Strong analytical abilities with a track record of making data-driven decisions.- Proficiency in marketing software, CRM systems, and analytics tools.- Creative and strategic thinker with a results-oriented approach. (ref:updazz.com)

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