Job Description

Profile : Marketing ManagerType : Senior Role- WFO (WFH Available)Job description :- As a Marketing Manager, you will b e responsible for developing and implementing marketing strategies to drive lead generation, brand awareness, and customer engagement- Your primary goal will be to generate high-quality leads that can be converted into customers- You will work closely with cross-functional teams, including sales, product, and creative, to ensure the successful execution of marketing campaigns- We are actively looking candidate who has solid experience from FMCG backgroundResponsibilities :- Develop and execute strategic marketing plans to generate leads and drive customer acquisition.- Conduct market research to identify target audiences and customer needs and develop targeted marketing campaigns accordingly.- Create and manage marketing campaigns across various channels, including digital, social media, email, and events.- Collaborate with the creative team to develop compelling and impactful marketing collateral, including website content, blog posts, videos, and info graphics.- Monitor and analyze the performance of marketing campaigns using relevant metrics and make data-driven decisions to optimize results.- Manage and optimize the marketing budget to maximize ROI and achieve marketing goals.- Build and maintain relationships with industry influencers, media outlets, and partners to enhance brand visibility and reach.- Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to ensure the organization remains at the forefront of marketing innovation.- Provide leadership and guidance to the marketing team, fostering a collaborative and high-performing culture.- Coordinate with the sales team to align marketing efforts with sales objectives and ensure seamless lead handoff.Requirements :- Bachelors degree in marketing, business administration, or a related field. A masters degree is a plus.- Proven work experience as a Marketing manager or similar role.- In-depth knowledge of marketing principles, techniques, and best practices.- Demonstrated experience in developing and executing successful marketing campaigns across various channels.- Proficiency in digital marketing tools and platforms, including email marketing software, marketing automation systems, and analytics tools.- Strong analytical skills with the ability to interpret data and draw actionable insights.- Excellent written and verbal communication skills, with the ability to create engaging content.- Creative thinking and problem-solving abilities.- Ability to work in a fast-paced, dynamic environment and meet tight deadlines. (ref:updazz.com)

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