Responsibilities: - Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.- The websites will be given to you must be optimized as per the latest standard of Google and Bing to attract the target audience on our websites.- Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.- Candidate should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.- Create social media platform plans based on marketing strategy. Develop, implement, and manage multiple social media platforms- Work seamlessly with the sales & marketing team for helping with the promotions - both short term and longterm campaigns for Lead Generation.- Must know - Remarketing, GTM, pixel setup, different bid strategy for Facebook n google, setting up goals in GA.- Using various advanced tools for SEO research and analysis.- Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats) and Executing campaigns across a variety of platforms, including YouTube, Twitter and LINKED IN- Creative social media platform content regarding the marketing plan- Set up and optimize company pages within each platform to increase the visibility of the company\'s social content- Up-to-date with social media trends, SEO Updates and best practices- Measuring and reporting on the performance of all digital marketing campaigns- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or servicesRequirements:- 3-8 years of relevant experience in Digital Marketing, preferably in the execution and management of digital creative and technology projects.- Good Command and well versed with the use of Facebook, Instagram, Twitter, Quora, YouTube, Pinterest, and other social platforms to drive traffic.- Sound knowledge and experience of SEO/SEM /SMM/ORM- Bachelor\'s degree in marketing or business and preferably Post Graduation in MBA - Marketing will be favored.- Knowledge of online marketing channels.- Relevant experience including e-marketing, social media, and analytics- Knowledge of current online marketing trends and best practices.- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Google AdWords- Fluency in English- Strong analytical and project management skills- Content Writing SkillsNote: Job Location- Gurgaon, Candidates who are willing to relocate can apply. (ref:updazz.com)
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