Job Description

Marketing ManagerWFH(Remote) / WFOOpen for PAN IndiaJob descriptionJob purpose :Increase market share, Creation of Brand Strategy, Activation Execution, sales profitability of his /her brand/ products.Profile : 1. Good communication skills to spread the marketing approach/culture within the organisation2. Operational role-Need of a doer, able to deliver - with real autonomy in the day to day activities. 3. Hands on Number Crunching and Data analytics.Key Duties and Responsibilities/Missions- Gather, analyse and summarise the information relating to his/her market and brand/product (Retail Track data/Penetration data/Preference Data) to properly assess his performances : category, competitors, trends and activities.Develop an understand of market and customers.- Preparation of Go to Market Plan and also analysing sales trend across Line of Businesses.- Acumen of understanding Consumer Insight and translating insight to Brand and Business proposition.- Acumen of handling Research wrt Consumer Profiling, Need State, Product Taste test etc.- Assess the competitivity of his/her products/brand in terms of positioning and mix and recommends development plans- Liaise with agencies, production of in - house promotional materials and publications preparing press releases, organizing promotional activities.- Implement actions plan in terms of marketing mix assessing their effectiveness and respecting budgets and schedules. Ensure brand profitability.- Formulate and implement trade/marketing strategies. Execute trade and promotional activities.- Manage advertising and promotion funds- Ensure Brand's performance & working closely with sales team- Contribute to bring new ideas for innovation and renovation to fuel his/her product/brand development strategy and manage product developments- Feasibility study and product launches. Pilot the innovations and creating new indications and expanding markets.Challenge :1. Integration in a new department within the company and interpersonal skills to liase with Cross Functional Departments.2. Integration within Group, a major world wide player in the dairy sector.3. Support and training from the Group - Functional Links with the Corporate team (France).4. To establish the credibility of brand on the Market for the future. (ref:updazz.com)

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