Job Description

Job Summary:The Marketing Manager will be responsible for crafting and executing a comprehensive marketing strategy that aligns with Creditas Solutions\' business objectives. This role requires a deep understanding of digital marketing, client engagement, and social media management, with a strong emphasis on B2B marketing within the financial services sector.Key Responsibilities:1. Strategic Marketing Planning:- Develop and implement a robust marketing strategy that enhances brand visibility and supports business growth.- Identify target market segments and create tailored marketing campaigns to engage potential clients in the financial services industry.- Continuously monitor industry trends to keep Creditas Solutions at the forefront of innovation.2. Digital Marketing:- Lead and optimize digital marketing efforts, including SEO, SEM, email campaigns, and PPC, to drive online presence and generate leads.- Oversee the management and continuous improvement of the Creditas website, ensuring it reflects the brand\'s messaging and is SEO-optimized.- Analyze digital marketing performance using analytics tools and adjust strategies based on data-driven insights.3. Social Media Strategy:- Develop and execute a dynamic social media strategy to strengthen Creditas Solutions\' online presence across platforms like LinkedIn, Twitter, and Facebook.- Create and curate engaging content that resonates with our target audience, driving brand awareness and engagement.- Stay updated on social media trends and competitor activities to refine and adjust strategies as needed.4. Client Engagement and Relationship Management:- Design and implement strategies to enhance client engagement, building strong relationships with existing clients and attracting new ones.- Collaborate with the sales team to create impactful marketing materials that support client acquisition and retention efforts.- Maintain consistent and effective communication with clients through various channels, including newsletters, webinars, and personalized outreach.5. Content Development and Management:- Lead the creation of high-quality content, including whitepapers, case studies, blogs, and newsletters, to position Creditas Solutions as a thought leader in the fintech industry.- Work with internal teams and external agencies to produce compelling marketing collateral that aligns with our brand messaging.- Ensure consistency in the brand voice and messaging across all content and marketing materials.6. Event Marketing and Management:- Plan and execute Creditas Solutions\' participation in industry events, webinars, and conferences to maximize brand exposure and generate leads.- Develop and implement event marketing strategies to create impactful connections with key industry stakeholders.7. Branding and Public Relations:- Oversee the development and maintenance of Creditas Solutions\' brand image, ensuring consistency across all marketing channels.- Identify and pursue PR opportunities to increase Creditas\' visibility in industry publications and media outlets.8. Marketing Analytics and Reporting:- Track, analyze, and report on the performance of all marketing activities, providing insights and recommendations to senior management.- Use data-driven insights to refine marketing strategies and ensure they align with business objectives.Qualifications:- Post-graduate degree in Marketing, Business, or a related field is required. An MBA or equivalent advanced degree is preferred.- Minimum of 5 years of experience in marketing, with a strong focus on digital marketing, social media, and client engagement in the B2B fintech or financial services sector.- Proven experience in developing and executing successful marketing strategies.- Strong understanding of digital marketing tools, platforms, and best practices.- Exceptional communication, interpersonal, and leadership skills.- Ability to work in a fast-paced environment and manage multiple projects simultaneously.- Experience in fintech or the financial services industry is highly desirable.Benefits :- Competitive salary with performance-based incentives.- Comprehensive health insurance and employee benefits.- Opportunities for professional development and career advancement.- A dynamic work environment in a cutting-edge industry. (ref:updazz.com)

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