Job Description

Responsibilities : The person leading this role would be expected to : - Drive the entire inbound marketing efforts towards setting up demand generation engine for the business through Content base marketing, SEO, SMM etc. - Drive revenue growth through multiple marketing channels. - Work with Inside sales team to deliver consistent business growth. - Drive account growth through Account based marketing. - Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability and higher inbound traffic. - Set up and drive social media strategy for the brand towards developing a compelling LinkedIn presence and outreach. - Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by building a strong content management engine. - Plan and deliver successful webinars every quarter - generate leads through successful webinars. - Drive Video Marketing - Solution showcase, Testimonial and Case Studies - Create customer presentations and contribute to building key proposals. - Build Community/s. - Branding/Messaging: Define and refine messaging for the ICP. - Generate leads and grow revenue through Event marketing. - Would be expected to lead all communication effort including internal communication, media relations and analyst relations.Skills & Experience : - Ideal candidate would come with 12+ years of experience, in the business-to-business IT services and solutions marketing. - Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc. - Extensive lead gen experience through digital channels - High attention to detail and ability to manage multiple, competing priorities simultaneously. - Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats. (ref:updazz.com)

updazz .com