Manager-Micro Banking Products (UB-MB-EP-MMBP) - Kolkata HO

East 3301-Kolkata HO, Kolkata, West Bengal, India





Department
EAST PRODUCT

Job posted on
May 03, 2024

Employment type
Permanent







I. ROLE PURPOSE & OBJECTIVE

• Responsible for overall segment strategy including sales planning, product designing, strategic launch, training of sales force and monitoring of product performance

• Developing the customized product/proposition and continuously work on upgrading the same

• Regular product benchmarking with competition and strategy for product re-alignment

• Monitoring and managing the segment/product profitability

• Lead the cross functional team for technical and operational processes for successful launch of product

• Developing the detailed engagement plan for keeping the segment transactional

• Working with marketing for regular BTL activity and managing the complete product communication and life cycle

II. SIZE OF THE ROLE



FINANCIAL SIZE

NON-FINANCIAL SIZE

• NA

• NA

III. KEY DUTIES & RESPONSIBILITIES OF THE ROLE



Business

• Own the business segment and ensure the branches achieve their budgeted numbers for that segment.

• Review the portfolio and increase the pocket share of customer

• Drive the engagement strategy and increase the number of product per customer

Customer

• Develop and implement suitable marketing/sales strategies to deepen customer relationships

• Ensure the process in place to resolve escalated customer queries/complaints within the prescribed TAT

• Train the sales team to improve the products knowledge, product per customers by additional cross sell and up sell of Ujjivan products to the existing customers.

Internal Process

• Continually scan the market to determine the market size and market penetration of the retail, products vis-\xc3\xa0-vis competition; formulate strategies to leverage opportunities and mitigate risks

• Conduct continuous review process for maintaining the product profitability margin.

• Drive the campaigns across the cluster for respective retail products

Learning & Performance

• Ensure that the reports within the team maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations

• Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self and team members.

Ensure goal-setting, midyear -review and annual appraisal process happens within specified timelines for self and reports.






IV. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS




Educational Qualifications

MBA or equivalent in Marketing or Finance




Experience

• 5-8 Years of experience in retail banking products

Certifications

• Optional

Functional Skills

• Business Acumen

• Knowledge of all banking products

• Good understanding of market & competitive landscape

• Regulatory and Compliance focus: AML, KYC guidelines

• Process Orientation: Adherence to TAT and SLAs

Behavioral Skills

• People management

• Interpersonal skills

• Pro-active and Innovative

• Good analytical & presentation skills

• Time Management

• Sales Orientation

• Ability to communicate \xe2\x80\x93 Has good verbal fluency and uses simple, clear and purposeful language

Competencies

• Planning & Organizing

• Driving Execution

• Building Partnerships

V. KEY INTERACTIONS



INTERNAL

EXTERNAL

• Product Managers of other business units

• Sales Team in Branches

• RSMs and RBMs of Branch Banking and other business units

• Other Business Units

• Personal loan team

• Compliance & Risk

• Operations & Channels

• TPP Partners

• HR of Corporates

• Partners of other corporates