Manager Influencer Marketing

Year    Bangalore, Karnataka, India

Job Description


Livspace is Asia's largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners-from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace's leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group's Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: "https://www.livspace.com/"Key Responsibilities:

  • Identify potential influencers, develop and maintain a comprehensive repository of influencer contacts, organized by category and region who align with our brand
  • Engage with influencers and/or their managers to discuss collaboration opportunities, negotiate costs, and establish deliverables tailored to our content niche and target audiences.
  • Project manage celebrity collaborations - coordinate with multiple celebrities and their managers to foster relationships that reinforce Livspace's brand vision.
  • Partner with internal teams, external agencies, and other stakeholders to manage deliverables, timelines, and content for celebrity collaborations.
  • Ensure smooth day-to-day coordination for home tour shoots with Livspace clients and agencies, maintaining clear communication and logistical support to facilitate an excellent experience
  • Work closely with multiple stakeholders including Creative Studio, Finance, Procurement, Brand Marketing etc.to align influencer content with broader brand campaigns and goals
  • Monitor and evaluate the impact of influencer collaborations, providing insights for optimization and improvements
Job Requirement
  • MBA in Marketing, Communications, or a related field.
  • 4+ years of experience in influencer marketing, preferably in the interior design, home improvement, or lifestyle sectors.
  • Strong knowledge of influencer landscapes across social media platforms, including regional and niche influencers.
  • Excellent communication, negotiation, and project management skills.
  • Ability to work collaboratively with internal teams, external partners, and celebrity influencers.
  • Data-driven mindset with experience tracking performance metrics and optimizing for success.
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Livspace

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Job Detail

  • Job Id
    JD3630444
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year