Job Description

Job Title:- General Manager - Growth Marketing-Location:- Gurgaon-Salary:- 40-52 LPA-Experience:- 8-12 years-Age Limit:- Up to 40 years-Notice Period:- 10 days-Education:- Graduation (Degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB)-Industry:- Fintech-Function:- Marketing- # About the Role:We are seeking a dynamic and experienced General Manager of Growth Marketing to join our fintech team. This role offers a unique opportunity to drive user acquisition, engagement, and retention across our brands. The ideal candidate will have a strong background in data-driven marketing, strategy development, and campaign management, with a passion for impacting the lives of millions of merchants and consumers.- # Key Opportunities:- Experiment and Learn:- Work in an environment that encourages testing new ideas and learning from them.- Celebrate Failures:- Be part of a team that values learning from mistakes.- Impact Lives:- Help millions of merchants and consumers with their credit needs.- Dual Campaigns:- Develop marketing campaigns for both urban (postpe) and rural (BharatPe) India.- Business Growth:- Influence both the revenue and profitability of BharatPe.- Sustainable Growth:- Drive long-term, profitable growth.- Leadership:- Lead a talented team to solve large-scale marketing problems.- # Key Responsibilities:1. -Strategy Development:- - Develop and implement comprehensive growth marketing strategies aligned with company objectives. - Identify new growth opportunities and channels to drive user acquisition and retention.2. -Campaign Management:- - Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels. - Oversee the creation and management of marketing content and assets.3. -Data Analysis and Optimization:- - Utilize data analytics tools to track and measure campaign performance. - Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates. - Analyze customer data to identify trends and insights for targeted marketing strategies.4. -Collaboration:- - Work closely with cross-functional teams, including product, sales, and customer experience, to ensure alignment and support for growth initiatives.5. -Budget Management:- - Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI. - Track and report on budget performance, making adjustments as necessary.6. -Performance Marketing:- - Manage performance marketing campaigns and budget, ensuring efficient allocation of resources to maximize ROI. - Track and report on performance campaigns and strategies.- Qualifications:- Degree from a tier 1 institute, preferably IIT/IIM/BITS/ISB.- In-depth experience with engagement/automation tools such as Clevertap, Moengage, Webengage, etc.- 8+ years of performance/growth marketing experience.- Startup experience is highly valued but not necessary.- Ability to work cross-functionally both as a lead and a contributor.- Ability to articulate marketing\'s impact on the top and bottom line of the business.- Ability to collaborate across teams - Data, Product, Engineering, and Business.- Highly data-driven but capable of making confident decisions in ambiguous situations.- End-to-end ownership to deliver projects.-Note:- Candidates should come from fintech or tech-based e-commerce companies and have a background from top-tier colleges/schools only (ref:updazz.com)

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