Job Description

Are you a Salesforce Marketing Cloud expert with a passion for customer-centric marketing automation?CFA Institute are looking for a Manager, Email Marketing & Salesforce Marketing Cloud to take our marketing automation strategy to the next level! If youxe2x80x99re driven by data, excited about personalizing customer journeys, and ready to scale omnichannel marketing automation, this is your chance to make an impact.This role reports to the Senior Manager, Email Marketing and offers an exciting opportunity to shape and drive a cutting-edge marketing automation strategy.This position is based in Mumbai and open to remote/hybrid working.What Youxe2x80x99ll Do:Run email nurturing activities across the customer lifecycle to drive conversionsCreate and maintain audience segments to enable highly personalized email campaignsManage end-to-end email campaigns, ensuring adherence to industry standards, data privacy and complianceExperiment and run A/B or multivariate tests to optimize campaign performanceRun SQL queries in Salesforce Marketing Cloud to create audience segmentationWhat Youxe2x80x99ll Bring:5 years + of experience in Salesforce Marketing Cloud - essentialExperience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy and knowledge of SQL queryProven debugging skills to identify deliverability issues and correct themAbility to develop and action new ideas quickly through influence and collaboration. Entrepreneurial spirit a plusGlobal cultural orientation and working experience, with the proven ability to work within distributed and matrix teams.At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position:xe2x80x8bExpected salary Range: 35-40 Lakhs per year. This is total compensation, salary + allowancesAll salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. CFA Institute is an equal opportunity employer and encourages applications from all qualified individuals.About CFA InstituteCFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employeesxe2x80x99 well-being, offering industry-leading benefits like:Comprehensive health coverage for you and your familyGenerous leave and time offCompetitive retirement plansFlexible work optionsWellness, education, and support programsIf you feel this opportunity could be the next step in your career, we encourage you to click xe2x80x9cApplyxe2x80x9d and complete our three-minute application.Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on and .We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.

CFA Institute