Job Description

Job Title: Digital Marketing Manager

Location: Chennai
Job Type: Full-time

Company Overview:

HELYXON is a pioneering Med Tech enterprise in collaboration with IIT Madras, based in Chennai. Our innovative technology empowers clinicians to monitor patients remotely, enhancing treatment certainty and improving healthcare outcomes. We focus on fostering meaningful doctor-patient engagement and offer versatile digital solutions tailored to the healthcare sector.

Our services range from vital signs monitoring in hospitals to home care and teleconsultation, providing comprehensive, integrated solutions designed to meet the diverse needs of patients and healthcare providers. Our vision is to enable affordable healthcare delivery anytime, anywhere, ensuring quality care is accessible to all. We are looking for candidates who can bring fresh and innovative digital marketing strategies to further enhance our outreach and engagement.

For more information, please visit our website: www.helyxon.com.

Job Summary:

We are seeking a highly motivated and creative Digital Marketing Manager to join our pediatric healthcare team. The ideal candidate will be responsible for developing and executing digital marketing campaigns that raise awareness, drive patient engagement, and promote our pediatric products and services. If you have a passion for supporting young parents in ensuring the health of their children and have experience in digital marketing techniques, we invite you to apply.

Key Responsibilities:

• Digital Strategy:

Develop and implement a comprehensive digital marketing strategy tailored to the pediatric healthcare sector, focusing on revenue generation and brand awareness.

• Website Management:

Oversee and maintain the pediatric healthcare organization's website, ensuring it is up-to-date, user-friendly, and optimized for search engines.

• Content Creation:

Produce and curate high-quality content for online platforms, including blog posts, social media updates, and multimedia content that educates, informs, and engages the target audience.

• Social Media Management:

Manage and grow the organization's social media presence across various platforms, creating and scheduling posts, responding to comments, and analyzing performance metrics.

• Email Marketing:

Plan and execute email marketing campaigns to engage with patients, caregivers, and referring physicians, ensuring the delivery of valuable healthcare information and updates.

• Search Engine Optimization (SEO):

Implement SEO strategies to improve the organization's online visibility and search engine rankings.

• Analytics and Reporting:

Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics and social media insights. Generate regular reports to evaluate the success of campaigns and recommend improvements.

• Online Reputation Management:

Monitor online reviews, maintain a positive online reputation, and respond to patient feedback and inquiries.

• Collaboration:

Work closely with pediatric healthcare professionals, graphic designers, and other stakeholders to ensure alignment of marketing efforts with the organization's goals.

• Asset Management:

Employees will manage all marketing assets independently, ensuring effective utilization and organization.

• Digital Marketing Planning:

Develop comprehensive digital marketing plans that include cloud mailing strategies and social media compounding tactics to enhance engagement and reach.

• Performance Metrics:

Calculate and analyze cloud mailing percentages and other key performance indicators, leveraging previous company records and achievements to drive revenue generation.

Work Environment:

• Schedule: 5 days a week, in-office. Employees are expected to manage their own assets.

Qualifications:

• Degree in marketing, communications, or a related field.
• Proven experience in digital marketing, preferably in the healthcare or pediatric sector.
• Strong knowledge of digital marketing tools and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Excellent written and verbal communication skills.
• Proficiency in analytics and data-driven decision-making.
• A passion for pediatric healthcare and a deep understanding of the target audience.

Added Advantage:

• Certification in digital marketing.
• Experience with healthcare compliance and regulations.
• Familiarity with pediatric healthcare services.

Compensation:

Salary commensurate with market standards or better.

How to Apply:

Kindly share your profile to hrd@helyxon.com with the subject: Baby Products -Digital Marketing Manager .

Job Type: Full-time

Schedule:

• Morning shift

Ability to commute/relocate:

• Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work4: 1 year (Preferred)

Work Location: In person