Job Description

Manager-Digital Marketing

Responsibilities:

- Social Media:

- Responsible for the social media strategy and operations which includes planning, directing, and executing marketing content amplification as well as engaging with followers across social media platforms to the community of existing audiences

- Coordinate and collaborate across Marketing, Brand, Product, Services team

- Set and monitor goals for social media performance

- Share best practices with internal stakeholders

Content:

- Work on the Content Strategy across various platforms

- Own the creative thinking and execution process to bring life to the idea

- Tactical content pieces for short term to support business growth and objectives

- Strategic long term Property creation to increase brand equity

Performance Marketing Campaigns:

- Developing, managing and executing digital prospecting and remarketing campaigns

- Drive biz growth through media recommendations & optimizations, copy & creative excellence

- Consistently chase and better the CAQ and CPL metrics to drive profitability

- Identifying and testing new channels to continue to meet or exceed established critical metrics

SEO:

- Develop and execute successful SEO strategies through keyword research

- On page, Off page and Tech SEO knowledge

Affiliates:

- Design and Execute Affiliate Programmes

- Negotiate and manage contracts and commission structures for affiliates

- Proactively monitor traffic sources to determine which affiliates should be prioritized and focused on

- Present reports for relevant program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, etc.

Campaign Management:

- Build Objective Oriented Digital Marketing Strategies consisting of:

- Creative Approach

- Media Approach

- Content/Creatives Development

- Peripherals (if any)

- Monitor and Execute Digital Only Campaigns

- Support in Execution of IMC campaigns

- Campaign Analytics and Insights thereof

Qualifications & Experience:

- Around 4-7 years in a Digital Media Marketing Role at a Leading Digital Marketing Agency or Consumer facing brand / organization

- Should have worked on Social Media Management, Content Marketing, SEM, SEO, Digital Campaign Management, Affiliates across his/her career

- Knowledge of new tools, trends, and best practices in the ever evolving space of digital marketing. Hands on would be a plus

- Industry preference (as an agency partner or employee): FMCG, E-Commerce, BFSI, Retail

- Good Interpersonal skills across internal hierarchy and external partners

- Ability to manage multiple projects with varying priority - to deliver results on time and within budget.

- Should be comfortable with getting hands dirty to get the job done

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