DIGITAL MARKETING MANAGER
FMCG EXPERIENCE IS A MUST
Role:
- Create and execute our digital marketing strategy to drive brand awareness and engagement
- Help the business with new tactics to increase transactions and ROAS
- Drive SEO and SEM to improve search engine ranking and website traffic
- Identify media platforms for advertising and sponsored content placement, and optimize their performance
- Understand the audience and its journey; plan and execute retargeting and programmatic advertising campaigns
- Manage pixels, GTM and UTM tracking technologies to test and optimise campaigns
- Partner with team to create and execute a content calendar, ensure compliance to brand guidelines
- Manage good media buying spends
- Should have worked on ecom business type of campaigns like Catalog, Shopping
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