Job Description

OverviewArtic Consulting is a business value driven global organization known for our commitment to excellence, impactful business solutions, strong client relationships, and expertise in technology consulting. Wexe2x80x99re seeking a Digital Marketing Manager to join our expanding team. This role offers an exciting opportunity to lead strategic marketing initiatives, drive growth, and shape our market presence.Role SummaryThe Digital Marketing Manager plays a crucial role in driving business growth through strategic marketing initiatives, client engagement, and effective digital campaigns. This role requires a dynamic professional with strong analytical skills, creative problem-solving abilities, and expertise in digital marketing strategies, including SEO, SEM, ABM, social media, and content marketing.Responsibilities Include:Develop and Execute Marketing Strategies:
Design and implement Account-Based Marketing (ABM) strategies, aligning with business goals to engage high-value clients through personalized campaigns.Market Research:
Conduct surveys, focus groups, and data analysis to understand market trends, customer behavior, and competitor positioning xe2x80x94 translating insights into actionable strategies.Content Creation:
Create compelling email marketing campaigns, including newsletters, nurture sequences, and promotional content tailored to diverse audiences.Social Media Management:
Oversee the companyxe2x80x99s social media presence, developing and sharing engaging content while fostering meaningful engagement with followers.Data Analysis & Performance Tracking:
Monitor marketing performance metrics (e.g., website traffic, engagement rates, conversion data), providing insights and recommendations for continuous improvement.Cross-Department Collaboration: Work closely with cross-departmental team.
Provide training and support for team members in using Microsoft Dynamics 365 and Copilot for marketing automation.Analyze data: A marketing person is required to be responsible for analyzing data to measure the effectiveness of marketing campaigns. The Job requires tracking metrics such as website traffic, social media engagement, and sales. Based on this data, the marketing person may make recommendations for improvements to future campaigns.Collaborate with other departments: A marketing person may work closely with other departments, such as sales, product development, and customer service, to ensure a consistent brand message and customer experience. They may also collaborate on cross-functional projects and initiatives.Required Qualifications

• Bachelor's degree in business, Marketing, or a related field.
• Proven experience as a Digital Marketing Manager or similar role
• Strong understanding of Technology and Financial industry and market dynamics.
• Excellent communication and interpersonal skills with US clients
• Proficiency in MS Office, Dynamics Marketing, LinkedIn and WordPress software.
• Ability to create dynamic, compelling graphics using the Adobe suite of products (Photoshop, Illustrator, Premiere Pro)
• Self-motivated and self-disciplined; ability to work alone to complete tasks in a timely manner without significant day-to-day management oversight.
• Enjoy working in a fast paced, high-output, time sensitive environment
• Experience working with Microsoft Partner Marketplace Offering and Digital Marketing Campaigns
• Work closely with the sales and marketing teams to ensure seamless integration and alignment of Dynamics 365 and Copilot functionalities with business goals.
• Train and support team members on maximizing the use of Microsoft Dynamics 365 and Copilot in their marketing activities.

Preferred Qualifications

• Experience in digital marketing strategies (SEO, SMM, PPC, ABM campaigns) with a measurable impact on brand growth and visibility.
• Collaborative, with the ability to influence team members, development teams, and other business groups, often without direct management authority.
• Experience designing and executing email marketing campaigns using platforms like Mailchimp, HubSpot, or Dynamics Marketing, including audience segmentation and A/B testing.
• Strong expertise in leveraging tools like Google Analytics, SEMrush, Arefs, or similar platforms to track and improve marketing performance.

Professional Skills

• Excellent written and verbal communication skills.
• Proven ability to build, manage, and foster a team-oriented environment.
• Proven ability to work creatively and analytically in a problem-solving environment.
• Desire to work in a technical and business environment.

Benefits
Join Artic, and you will benefit from outstanding professional support and investment in your development. You will be able to learn from and be coached by the best in the business xe2x80x93 supportive leaders and colleagues who can pass on their industry, technical, and functional expertise.EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and operate in a judgment-free zone regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we are more innovative, creative, and successful.Powered by JazzHR

Artic Consulting