Job Description

The Position Responsible for the designing, implementing and executing multi-channel campaigns based on the Integrated Customer Plans (ICPs) in collaboration with cross-functional teams across the organization for both HP & AH. Acting upon a deep understanding of Customer needs and engagement preferences, the Campaign Manager shall contribute significantly to Boehringer Ingelheim\'s (BI) ambition to attain a superior level of Customer Centricity. The objective is to enable Customers to access relevant information according to their specific needs at the time and via the channel that is most appropriate to them. Significant progress in such enablement shall lead to a significantly improved Customer Experience / Satisfaction and BI\'s reputation. Duties & Responsibilities Support ICP campaign planning, execution and optimization by enabling campaign owners to create the desired Customer Journey in the ICP plans using the Platforms. Work closely with both GTM and Brand teams to design campaigns to the highest standards and cross-industry best practices. Ensure the timely review and approval workflow to be supported by multichannel platforms happen with the right approvers. Design campaigns leveraging different digital channels to provide class leading Customer Experience. Execution and Monitoring performance of Commercial campaigns across Paid channels, Doctor Social Networks, Email marketing - Adobe campaigns for Human Pharma and Animal Health. Work closely with 3rd Party agency partners and Commercial team to define Governance model and processes while maintaining data integrity. Collaborate with global & local cross functional stakeholders to drive the adoption of digital channels. This role will ensure that the right content / message is delivered in the right Platform / channel to appropriate Customer segment audiences. It shall upskill existing colleagues towards providing a Customer centric journey to move them favorably along the brand adoption ladder. Requirements Education : Bachelor\'s degree, Post graduate degree in Marketing/MBA Minimum 5 years\' experience in Marketing Automation with hands on experience (especially Adobe Marketing Cloud). Deep experience in digital content production and best practices. Prior experience in digital / multichannel agency for Digital Campaign management in highly regulated markets such as pharma is an advantage. Experience with Adobe Campaign (campaign management, email marketing and campaign automation), particularly to create automated user journey using business rules on Adobe campaign. Experience with Adobe Target (campaign optimization, web personalization). Understanding of Adobe Dynamic Tag Management and Adobe Analytics or similar systems. Understanding of Veeva CRM, Veeva Vault, Veeva Approved Email, Salesforce.com, Analytics platforms or similar systems. Being able to work independently with minimal guidance; determine own priorities and monitor resources within own work. Strong communication and relationship building skills. Advanced organization skills across multiple, simultaneous initiatives. Experience in execution of Digital and multi-channel marketing initiatives having lead project teams across functions and without authority Proven Project-, Process- and Change Management skills Proven ability to think strategically and act operationally Proven experience working with digital agencies Passionate about technology and obvious interest in digital High ethical standards - adhere to Marketing, PR and regulatory policies. Solve complex issues; take a new perspective on existing solutions. Strong project management, personal interaction skills / Team player needed for high degree of cross-functional/-TA work on multiple initiatives at any one time. Self-/Result- and Solution driven. High complexity - handling multiple campaigns across different TAs and a multitude of cross functional stakeholders in parallel. Understanding of regulatory considerations. Reaching out across functions and other OPUs for new ideas or to help solve problems. Position will be based at Mumbai READY TO APPLY Click the \'Apply On Company website\' button. Create an account or sign in and continue to register your profile, upload your resume, and apply in the company site. For any technical issues or additional questions, contact HR Direct. (Note: resumes should not be submitted to HR Direct since job applications are not processed via email or phone call) HR Direct contact information: Phone: +91-22-7145-6700 Email: [HIDDEN TEXT]

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