Job Description

About the role

Manager Digital Analytics
Location - Hyderabad #LI Hybrid
About the Role:
This role works closely together with the Business Analytics Group Lead (and in conjunction with matrix Impact Leads) to shape and develop the Novartis Business Analytics function and address evolving business and customer needs.
Key responsibilities

• Leads, engages, and excites the Learning and Transformation team towards developing a skills-based organization that delivers on our future of work aspirations.
• Deep functional knowledge of omni-channel marketing strategies and ability to consult partners in driving brand marketing strategies, running data driven analytics and generating insights.
• Proactively find opportunities and builds PoCs to initiate discussion with stakeholders.
• Works with extended teams (SML, Data Science, Competitive Intelligence etc) to leverage the cross-functional alliances.
• Grooms and develops talent, implements succession planning and mentor associates for higher responsibilities and conducts performance appraisal of team members and manage the training needs of the group.
• Provides input into the budget process (for local India viewpoint) and ensure ongoing detailed cost reporting in line with the global and local policies / requirements.

Role Requirements

Essential Requirements:

• A total of 5 Years of proven experience in business analytics role, into Pharmaceutical Marketing function
• Experienced in leading next best action (NBA) program, consulting program/country leads, and devising analytics framework to measure the impact.
• Deep understanding of marketing channels, tactics, personalization, measuring campaign health & sharing insights for optimization
• Well-developed analytical skills, strong problem-solving and demonstrated ability to think strategically and objectively.
• Ability to work independently, strong presentation skills, communicate effectively, and a desire to develop new capabilities.
• Orientation toward collaboration/partnership, curiosity about ongoing learning

Desirable Requirements:
Basic/ Intermediate knowledge on other digital marketing channels such as Paid Search, SEO, Display Ads, Programmatic Ads would be an added advantage.
Why Novartis? Our purpose is to reimagine medicine to improve and extend people\'s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture.
You\'ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams\' representative of the patients and communities we serve.

Functional Area

Marketing

Division

Operations

Business Unit

Global Business Solutions

Employment Type

Regular

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Shift Work

No

Early Talent

No

Novartis