Job Description

:Manager - Employer BrandingGodrej Properties Limited (GPL)HO, Vikhroli, MumbaiJob Title: Manager - Employer BrandingJob Type: Permanent, Full-timeFunction: HR xe2x80x93 Employer BrandingBusiness: Godrej Properties LimitedLocation: Mumbai, IndiaAbout Godrej Industries Limited and Associate Companies (GILAC)GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.About Godrej Properties Limited (GPL)Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology and sustainability.About the roleAs the Manager - Employer Branding, you will lead the effort to position GPL as an employer of choice by crafting and executing innovative strategies that communicate our EVP to both internal and external audiences. You will work closely with HR, Marketing, and other teams to design campaigns, create content, and build a strong employer brand that reflects GPLxe2x80x99s purpose, values, and culture.Key Responsibilities

• Strategic Employer Branding
• Conduct market research and benchmarking to position GPL competitively in the talent marketplace.
• Develop and implement a strategic employer branding roadmap aligned with GPLxe2x80x99s EVP, purpose, and business goals.
• Position GPL as a leader in the real estate industry for its inclusive culture, innovation, and employee-centric initiatives.
• Collaborate with HR and leadership to design and deliver branding initiatives that resonate with current employees and prospective talent.
• Content and Campaign Development
• Conceptualize and lead employer branding campaigns across digital and offline platforms to attract, engage, and retain top talent.
• Create compelling content, including employee stories, blogs, social media posts, and videos, to highlight GPLxe2x80x99s workplace culture.
• Partner with creative agencies and internal teams to deliver high-quality, impactful branding assets.
• Digital and Social Media Presence
• Build and manage GPLxe2x80x99s employer branding presence on platforms like LinkedIn, Instagram, and Glassdoor.
• Develop and maintain a content calendar to ensure consistent, engaging storytelling.
• Monitor digital performance metrics to optimize campaign reach and effectiveness.
• Internal Branding and Employee Engagement
• Amplify internal initiatives such as OneGPL and milestones to foster a sense of pride and belonging among employees.
• Support HR in promoting Learning & Development, DEI and Talent Management programs through creative communication.
• Develop internal campaigns that align employees with GPLxe2x80x99s purpose and culture.
• Metrics and Reporting
• Track, measure, and report on the impact of employer branding initiatives using data-driven insights.

Continuously refine strategies to maximize ROI and achieve employer branding objectives.Who are we looking for?Education:

• Postgraduate degree/diploma from MICA or equivalent premier institutions in Marketing, Communications xe2x80x93 Corporate Communications / Employer Branding or related fields.

Experience:

• 3xe2x80x934 years in branding, corporate communications, or employer branding.
• Demonstrated ability to design and execute impactful campaigns across various platforms.

Skills:

• Exceptional storytelling and content creation abilities.
• Proficiency in social media tools and platforms (e.g., LinkedIn, Instagram, Canva).
• Strong project management skills with the ability to balance multiple priorities.
• Analytical skills to track and optimize campaign performance.

Whatxe2x80x99s in it for you?Be an equal parentChildcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatmentNo place for discrimination at GodrejGender-neutral anti-harassment policySame sex partner benefits at par with married spousesCoverage for gender reassignment surgery and hormone replacement therapyGet to be a part of Queers & Allies Employee Resource Group (ERG)Community partnerships and advocacyPersons with Disability (PwD) careWe are selfish about your wellnessComprehensive health insurance plans, as well as accident coverage for you and your family, with top-up optionsElder care for those who might need to extend support to senior family membersPreventative healthcare supportOutpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.Uncapped sick leaveFlexible work options, including remote working and part-time workMental wellness and self-care programmes, resources and counsellingCelebrating wins, the Godrej WayStructured recognition platforms for individual, team and business-level achievementsDigital and offline instant recognition platformsAn inclusive GodrejBefore you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Itxe2x80x99s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.If this sounds like a role for you, apply now!We look forward to meeting you.

Godrej & Boyce