A customer relationship manager (CRM) is responsible for building and maintaining positive relationships with customers to ensure their satisfaction and retention. Their responsibilities include : - Customer service : Responding to customer inquiries and complaints, and addressing issues quickly - Customer experience : Identifying ways to improve the customer experience and providing feedback to relevant teams - Customer data : Analyzing customer data to identify patterns and insights - Customer segmentation : Identifying key customers and segmenting customers using specific criteria - Collaboration : Working with other departments to optimize the customer experience - Sales and marketing : Identifying new sales opportunities and participating in product development - Strategy development : Developing, executing, and monitoring strategies to optimize customer interaction Some skills that are useful for a CRM include : - Negotiation and influencing skills and Persuasive selling. (ref:updazz.com)
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