Job Description

Key Responsibilities :- Lead the development and implementation of marketing strategies to build brand equity and support business objectives.- Plan and execute marketing campaigns, including digital, print, and social media, to promote the brand and its products.- Collaborate with the product and sales teams to ensure marketing efforts are aligned with product launches and sales strategies.- Conduct market research and analysis to identify trends, opportunities, and competitive insights.- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.- Create and manage content for various platforms, including website, social media, video, and podcasts.- Oversee the production of marketing collateral, including brochures, flyers, and business intelligence reports.- Manage social media accounts and develop strategies to increase engagement and brand awareness.- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.- Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.Qualifications :- Bachelor's or Master's degree in Marketing, Communications, or a related field.- 5-8 years of experience in marketing management, preferably in the technology, automotive, or electric vehicle industry.- Proven experience in developing and executing successful marketing campaigns.- Strong understanding of digital marketing, social media management, and content creation.- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.- Strong organizational, analytical, and problem-solving skills.- Ability to manage multiple projects simultaneously and meet deadlines.- Experience with market research, product and pricing strategies, and advertising and promotional campaigns.- Familiarity with SEO, SEM, and other digital marketing tools and techniques.Preferred Qualifications :- Experience in the automotive or electric vehicle industry.- Knowledge of web design and user experience (UX) principles.- Proficiency in graphic design and video editing tools.- Understanding of content marketing strategies and techniques. (ref:updazz.com)

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