Job Description

- Opportunity within a company with a solid track record of performance- Attractive Salary & BenefitsOur client tech training specializes in providing top-quality education and training in a wide range of in-demand technology skills. Our client courses cover a variety of programming languages, including HTML, CSS, JavaScript, NodeJS, Python, React, and React Native.The JobKey Responsibilities :Develop and Execute Marketing Strategies : Create and implement effective B2C marketing strategies that align with the company\'s goals and objectives.Customer Acquisition : Lead efforts to acquire new B2C customers through various channels, including digital marketing, content marketing, social media, and more.Brand Building : Build and manage the TechPaathshala brand, ensuring a consistent and compelling brand identity in all marketing materials.Team Management : Lead, mentor, and manage a high-performing marketing team, setting clear goals and ensuring the team\'s success.Digital Marketing : Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.Content Marketing : Develop and execute content marketing strategies to engage and educate our target audience.Analytics and Reporting : Use data-driven insights to measure the success of marketing campaigns and make data-backed decisions for optimization.Budget Management : Develop and manage the marketing budget, ensuring cost-effective strategies and campaigns.Market Research : Stay informed about industry trends, competitor activities, and customer insights to make informed marketing decisions.Collaboration : Work closely with cross-functional teams, including Sales, Product Development, and Customer Support, to ensure alignment and success of marketing efforts.Ideal Candidate :- Bachelor\'s degree in Marketing, Business, or a related field (Master\'s degree preferred).- Proven experience in B2C marketing with a minimum of 3 years of leadership experience.- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.- Excellent analytical and problem-solving skills.- Exceptional communication and leadership abilities.- Creative thinker with a strong strategic mindset.- Proficiency with marketing tools and analytics platforms.- Strong project management skills. (ref:updazz.com)

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