Job Description

Role : Marketing Manager - B2BType : Full TimeKey responsibilities :- Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market digital and physical campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.- Develop an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to-market programs, campaigns and promotions.- Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.- Support Business Development teams with content and marketing programs for partners.- Work closely with Business Development, PR, Product Management, UX, Brand, Legal, Category Leads, Retail teams and other stakeholders to ensure internal cross-functional alignment.- Represent in meetings with key partners, as well as establish strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle.- Educating the partner on products, resources and partnerships opportunities through events, seminars, webinars.- Report weekly on our success metrics including performance of launch, acquisition and retention activity.- Experience in influencing global brands and getting alignment on strategy.- Experience in a business-to-business (B2B) environment (ref:updazz.com)

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