Job Description

Job Posting Title: Manager - Advertising Sales, Star VijayReq ID: 10094718:About the Role:The incumbent will lead a team of Channel Sales Partners responsible for driving revenue within a set of accounts by selling our advertising solutions to media agencies and marketeers. The position holder will lead relationships with a designated set of key strategic accounts and helping team identify new accounts to maximize revenue through sale of commercial time and branded solutions in Tamil Nadu for the Rest of Tamil Nadu Market (Non Chennai locations).Context:Star Vijay is our flagship Tamil GEC Channel in Tamil Nadu market and is a critical part of any client\'s Tamil Speaking Market plan. It has been amongst the leaders in terms of reach across Tamil GEC channels, giving tough competition to Sun TV and contributing significantly in terms of revenues. Star Vijay is the leader in Impact programming with popular properties like Bigg Boss, Neeya Naana and Super Singer. They are also the leaders in prime-time fiction paving the way for Tamil GEC content. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.Key Responsibilities:Strategic / Policy related KRAsDevelop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectivenessDevelop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organizationHave a macro view of account clusters, media plans and revenue potential and assign targets to the team accordinglyNetwork, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potentialDemonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.Build strategies to strengthen relationships within existing clients and to identify new clientsOperational / Process / Technology related KRAsLeverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximize market share and revenueGuide team in prospecting agencies and clients alike to sell our suit of offerings and solutionsDrive team to create, negotiate and close deals that maximize price/market share and deliver on the client\xe2\x80\x99s and agency\xe2\x80\x99s marketing objectives and expectationsMap competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market shareFinancial Accountability / Commercial ImpactAccurate monthly revenue projections for allocated set of accountsMeet or exceed monthly/quarterly/annual quotasAchievement of CPRP benchmarks and high market shareHelp team continuously identify opportunities for additional revenue sources through non FCT avenues \xe2\x80\x93 Brand SolutionsPerformance Measures:Revenue contributionPrice / yieldClient Count (Effective coverage)Coaching and developing teamQualifications:Minimum Qualification: MBATotal of 8-12 years of experience with sales experienceProficiency in the local languagePersonal Attributes:Business acumenNetworking and relationship buildingCollaborationLearning agilityAnalytical thinkingResult orientationAbout Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.Disney+ Hotstar, India\xe2\x80\x99s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.Join us, and let\'s continue to inspire a billion imaginations.Job Posting Segment: Entertainment-SalesJob Posting Primary Business: Frontline Sales - Vijay TVPrimary Job Posting Category: Advertising SalesEmployment Type: Full timePrimary City, State, Region, Postal Code: Gurgaon, IndiaAlternate City, State, Region, Postal Code:Date Posted: 2024-07-09

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