Job Description

Job Posting Title: Manager - Ad Sales, Star Plus & Kids FCT

Req ID: 10077632

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About the Role:

The incumbent will lead a team of Channel Sales Partners responsible for driving revenue within a set of accounts by selling our advertising solutions to media agencies and marketeers. The position holder will lead relationships with a designated set of key strategic accounts and helping team identify new accounts to maximize revenue through sale of commercial time and branded solutions in Gurugram for the North Market.

Context:

Star Plus being the No 1 HGEC channel in the country, the quantum of business from every client is of significant value. Disney Kids channels cluster being leader in the genre with 5 channels to be managed, it is important to have a strong resource managing this portfolio

Key Responsibilities:

Strategic / Policy related KRAs

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Have a macro view of account clusters, media plans and revenue potential and assign targets to the team accordingly
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Build strategies to strengthen relationships within existing clients and to identify new clients

Operational / Process / Technology related KRAs

• Leverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximize market share and revenue
• Guide team in prospecting agencies and clients alike to sell our suit of offerings and solutions
• Drive team to create, negotiate and close deals that maximize price/market share and deliver on the client\xe2\x80\x99s and agency\xe2\x80\x99s marketing objectives and expectations
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share

Financial Accountability / Commercial Impact

• Accurate monthly revenue projections for allocated set of accounts
• Meet or exceed monthly/quarterly/annual quotas
• Achievement of CPRP benchmarks and high market share
• Help team continuously identify opportunities for additional revenue sources through non FCT avenues \xe2\x80\x93 Brand Solutions

Performance Measures:

• Revenue contribution
• Price / yield
• Client Count (Effective coverage)
• Coaching and developing team

Qualifications:

• Minimum Qualification: MBA
• Total of 8-12 years of experience with sales experience
• Proficiency in the local language

Personal Attributes:

• Business acumen
• Networking and relationship building
• Collaboration
• Learning agility
• Analytical thinking
• Result orientation

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India\xe2\x80\x99s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let\'s continue to inspire a billion imaginations.

Job Posting Segment: Entertainment-Sales

Job Posting Primary Business: Frontline Sales-Star Plus

Primary Job Posting Category: Advertising Sales

Employment Type: Full time

Primary City, State, Region, Postal Code: Gurgaon, India

Alternate City, State, Region, Postal Code:

Date Posted: 2024-01-25

The Walt Disney Company