OBJECTIVE: To achieve the organizational objectives to grow domestic sales and market share in respective districts from the territory. Ensure overall territory business is achieved JOB RESPONSIBILITIES:
To achieve the annual objectives \xe2\x80\x93 Sales, Receivables and Gross Contribution.
To be within spend budgets \xe2\x80\x93 Traveling and Sales Promotion.
To adhere to the Business policy Guidelines \xe2\x80\x93 Written Indents / Stock receipt acknowledgements, Quarterly balance confirmations, Leaky / Damage claims.
Implementation of National / Zonal / Regional strategy \xe2\x80\x93 Product specific strategies at the territory level.
To handle the \xe2\x80\x9cChannel\xe2\x80\x9d effectively \xe2\x80\x93 Placement and Liquidations.
To recruit and train right FO\xe2\x80\x99s.
To plan and monitor the campaigns and submit the review reports \xe2\x80\x93 Demos, Farmer meets and Liquidation.
To participate in Market Development activities \xe2\x80\x93 Demos, farmer meets and to develop testimonials from the satisfied farmers.
To maintain the data base of Dealers, Farmers and Villages.
To develop personal contacts with the progressive farmers.
To maintain good relation with trade partners.
Liaison with Department of Agriculture and University Scientists.
To issue the Principal certificates timely and maintaining a record.
Effective utilization of Sales Promo Inputs \xe2\x80\x93 Demo Samples, Handbills, Posters, Banners and POPs.
Identifying the progressive farmers / potential village for Model Plot and to maintain Model plot effectively till Filed day / harvesting / Yield data generation.
Obtaining the Indents / UC (Utilization certificates) from Department / Nodal agencies for Govt / Subsidy business.
To submit timely Inter party stock transfers in case of Seeds.
Timely submission of TES and Promo Claims to ZSM.
To have a structured \xe2\x80\x9cTerritory Profile\xe2\x80\x9d \xe2\x80\x93 Sale, Dealers, Farmers, Village, Competition, Market size particulars. To have SWOT analysis for self, Company, Market, Distribution.
To prepare the short and long term goals for the territory.
Market Intelligence and Market Knowledge of the territory.
KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
Knowledge of :
Agricultural Sciences
Crop Agronomy
Pests and diseases control methods
Farmers psychology
Local language
Planning & Organizing
Integrity
EDUCATION :
Problem solving
Proactive
Essential Qualifications
(Must possess):
Customer relations
Team working
B.SC (Agri)
Geographical knowledge of the area
Timelines
Desirable (Preferred qualifications) :
Market intelligence (knowledge of competitors activities)
Interpersonal relationships
Customer orientation
RELEVANT EXPERIENCE
Minimum years :
An understanding of dealers behavior
2-5 years
NATURE OF CONTACT
INTERNAL CUSTOMERS*
EXTERNAL CUSTOMERS**
ANY OTHER SPECIFIC
Exchanging information
REQUIREMENT :
Answering queries
Extensive travelling
Dealing with complaints
Persuading or influencing for action
Working and staying in rural environment
Negotiating
Any other :
Internal customers: Team members, colleagues, senior colleagues within and outside your department.
** External customers: Customers, clients, suppliers, business associates, public agencies etc.
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