JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether youve got deep experience in commercial real estate, skilled trades or technology, or youre looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.Job Title: Mall Marketing ManagerReports to: General Manager / Senior Marketing DirectorLocation: [Mall Name/Location]Job Overview: The Mall Marketing Manager is responsible for developing and implementing effective marketing strategies to increase foot traffic, sales, and brand awareness for the shopping mall. This role requires a creative and strategic thinker who can collaborate with retailers, plan events, and manage digital marketing initiatives to enhance the overall shopping experience.Key Responsibilities:Develop and execute comprehensive marketing plans aligned with the mall's objectives and target audience.Manage and coordinate promotional events, seasonal campaigns, and community engagement activities.Collaborate with retailers to create joint marketing initiatives and ensure consistent brand messaging throughout the mall.Oversee digital marketing efforts, including social media management, website updates, and email marketing campaigns.Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies.Manage the marketing budget, track expenses, and report on ROI for marketing initiatives.Liaise with external agencies, vendors, and partners to execute marketing campaigns and events.Monitor and analyze the effectiveness of marketing campaigns using various metrics and adjust strategies as needed.Ensure compliance with brand guidelines and maintain consistent messaging across all marketing channels.Develop and maintain positive relationships with local media outlets for PR opportunities.Coordinate with the leasing team to support tenant mix strategies and attract new retailers.Oversee the creation and distribution of marketing materials, including brochures, signage, and digital content.Collaborate with customer service teams to gather feedback and improve the overall shopping experience.Qualifications:
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