Job Description

HiGreetings of the Day.We have a critical opening with our client for MMX-Measurement and Attribution role for location.Experience: 3 to 7 yrsLocation: Mumbai/Pune/Bangalore/Chennai/Coimbatore/Gurgaon (Mention Hybrid / WFO / WFH)Mode of Employment: Contract/perm( as per requirement pls change this)Job descriptionResponsibilities:xe2x97x8f Understand business requirements and suggest appropriate marketing measurement solutions (Media Mix Modelling, Multi Touch Attribution, etc.)xe2x97x8f Conduct panel data analysis using fixed effects, random effects, and mixed effects models.xe2x97x8f Perform econometric modelling, including model evaluation, model selection, and results interpretation.xe2x97x8f Understand the data science modelling flow.xe2x97x8f Understand marketing, its objectives, and measures such as ROI/ROAS.xe2x97x8f Familiarity with marketing channels, performance metrics, and conversion funnel.xe2x97x8f Experience with media mix modelling, ad-stock effect, saturation effect, multitouch attribution, rule-based attribution, and media mix optimization.xe2x97x8f Knowledge of Bayesxe2x80x99 theorem, Shapley value, Markov chain, response curve, marginal ROI, halo effect, and cannibalization.xe2x97x8f Experience handling marketing data and performing data QA & manipulation tasks such as joins/merge, aggregation & segregation, append.Skills:xe2x97x8f Proficiency in R (tidyverse, LME4/ lmerTest, plotly/ggplot2), Python, SQL (joins, aggregation, analytics functions).xe2x97x8f Ability to perform statistical tests.xe2x97x8f Experience with data visualization tools such as Tableau, PowerPoint, Excel.xe2x97x8f Strong storytelling skills and the ability to generate insights & recommendations.Qualifications:xe2x97x8f Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related field.xe2x97x8f Proven experience in a similar role.xe2x97x8f Strong analytical and problem-solving skills.xe2x97x8f Excellent communication and presentation skills.About CIEL HRCiel HR marks the return of HR visionaries to the HR Services industry, powered by technology and analytics. The Founders of Ma Foi, the pioneer of the HR services sector in India, along with some of the finest brains in the HR Services Industry have envisioned and built the firm, CielHR, to deliver the full range of Recruiting services from Executive Search, Recruitment Process Outsourcing and Staffing Permanent as well as Temporary roles through its offices in India and the Middle East.Website: https://www.cielhr.comRole really excits you kindly share resume to sonali.s@cielhr.com.RegardsSonali

Ciel HR