Job Description

Our Analytics Services group has an open, full-time position in the Bangalore region for Sr Consultant with marketing analytics (Market Mix or Promotion Mix) OR Campaign management Functional Responsibilities

• Understanding client necessities and deliver solutions through data collection & statistical modelling.
• Consulting clients to sharpen their business strategy using analytical models like regression, Factor analysis, Cluster analysis, sampling, ARIMA and agent-based modelling.
• Developing KPI frameworks for marketing campaign impact analysis and conduct market mix optimization studies based on historical data, to add value to client revenue stream
• Should have the capability to design the analysis, as well as drive its usage and prove value to the business.
• Being creative in identifying new techniques and processes to streamline and increase efficiency and effectiveness of current work-streams is a plus
• High level of attention to detail and problem solving

Professional requirement

• Post graduate degree in Economics, MBA, Statistics, Mathematics, Operations Research, Quantitative Analysis, or related field OR B.E/B.Tech (any discipline)
• Above 10 years of experience in business analytics developing sophisticated statistical or econometric models
• Advanced proficiency in Regression using R OR SAS
• Hands-on experience and mastery of R/SAS
• Expertise on Test and control analysis
• Proven track-record of team building and development, with an ability to mentor and lead individuals
• Strong statistical and quantitative analysis skills. Knowledge of Statistical Analysis for i.e Regression and other modeling approaches
• Exceptional oral and written communication skills, with an experience of Client management
• Advanced knowledge of PL/SQL and experience with statistical packages such as R/SAS Strong problem solving skills
• A Meritocratic culture with clear career progression & learning opportunities.
• Excellent data interpretation skills. Experience in using charting/reporting
• Skilled in MS-Office, specifically Excel and PowerPoint
• Should have strong knowledge of Healthcare domain or Life sciences or FMCG
• Knowledge on Pharmaceutical sales data will be an added advantage
• Intermediate to advanced proficiency in Excel and VBA

• Desired Skills and Experience

• Logistic regression, R, pricing analytics, digital analytics, solution design, factor analysis, cluster analysis, marketing campaigns
• Healthcare domain will add value

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