Job Description

:

- Develop a public relations plan including strategy, goals, budget and tactics.

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

- Work on the annual PR & Communication plan focusing on responsible area.

- Coordinate all public relations activities.

- Develop story narratives and pitch the same to the media.

- Leverage existing media relationships and develop relationships with media at local, regional and national levels.

- Manage media inquiries and interview requests.

- Create content for press releases, articles and keynote presentations.

- Monitor, analyze and communicate PR results on a quarterly basis.

- Evaluate opportunities for awards, partnerships, sponsorships, speakership on an on-going basis.

- Organize promotional events, press conferences, senior management interviews and visits.

- Conceive and create precise, persuasive content for various speeches, events etc.

- Build relationships with thought leaders to grow industry awareness.

- Maintain a keen understanding of industry trends affecting brand and make appropriate recommendations regarding communication strategy surrounding them.

- Anticipate crisis situations and mitigate the same.

- Promote and protect the brand and reputation through media relations.

Qualification and Skills required:

- PG Degree in PR, communications, journalism or similar relevant field

- A proven track record of successful PR campaigns, crisis communications.

- 5-6 years of previous working experience as Public Relations Specialist

- Exceptional communication and presentation skills (both written and verbal)

- Experience in engaging and building relationships across stakeholders

- Experience in Media crisis management

- Have good working relationship with the media

- PR agency experience will be a plus.

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