Job Description

Position: LinkedIn Expert

Location: Ambest, Mumbai, Andheri West

Experience: 2-3 years

Salary: 2.4 Lacs to 3.6 Lacs + Incentives on Sales

Employment Type: Full-time

Key Responsibilities:

1. LinkedIn Strategy & Management

o Develop and implement comprehensive LinkedIn marketing strategies aligned with overall

business objectives.

o Optimize and manage the company's LinkedIn profile/page to enhance brand presence and

thought leadership.

2. Content Creation & Curation

o Create, schedule, and publish high-quality, engaging content tailored to LinkedIn audiences

(articles, posts, images, videos, etc.).

o Collaborate with internal teams (marketing, design, sales) to generate content that supports

lead generation and brand messaging.

3. Audience Growth & Engagement

o Actively grow the LinkedIn network by connecting with industry professionals, prospects,

and key influencers.

o Engage with followers by responding to comments, participating in relevant discussions, and

leveraging LinkedIn Groups.

4. Lead Generation & Nurturing

o Utilize LinkedIn Sales Navigator and other tools to identify, connect with, and nurture

potential leads.

o Develop targeted campaigns aimed at converting LinkedIn connections into qualified sales

opportunities.

o Global Focus: Prioritize candidates who have a proven track record of global lead generation

and successful lead closing.

5. LinkedIn Advertising & Campaigns

o Plan, execute, and optimize LinkedIn advertising campaigns to drive engagement, traffic,

and conversions.

o Monitor ad spend and ROI to ensure campaigns meet predefined targets.

6. Research & Competitive Analysis

o Conduct ongoing research on industry trends and competitor strategies on LinkedIn.

o Develop insights and create pitch decks or presentations to propose new strategies and

improvements for the LinkedIn presence.

7. Analytics & Reporting

o Monitor LinkedIn analytics and key performance metrics.

o Prepare regular reports that detail campaign performance, audience engagement, and lead

generation progress to inform strategy adjustments.

8. Collaboration & Continuous Improvement

o Work closely with the marketing and sales teams to align LinkedIn activities with broader

company objectives.

o Stay updated with the latest LinkedIn features, algorithm changes, and best practices to

continually refine strategy.

Requirements:

? Educational Background: Bachelor's degree in Marketing, Communications, Business, or a related

field.

? Experience:

o 2-3 years of direct experience managing LinkedIn profiles, pages, and campaigns for a brand

or agency.

o Global Lead Generation: Prior experience in global lead generation and successfully closing

leads is highly desirable and will be considered a top priority.

? Technical Skills:

o Proficiency in LinkedIn Sales Navigator and LinkedIn Advertising.

o Familiarity with analytics tools (e.g., LinkedIn Analytics, Google Analytics) to track and

optimize performance.

? Communication: Excellent copywriting, presentation, and interpersonal skills.

? Analytical Thinking: Ability to interpret data, conduct competitor analysis, and apply insights to

improve strategies.

? Creativity: Innovative thinker with a passion for digital marketing and social media trends.

Key Performance Indicators (KPIs):

1. Profile & Network Growth

o Increase in the number of followers and connections on the company LinkedIn page.

o Growth in profile visits and search appearances.

2. Content Engagement

o Engagement rates (likes, comments, shares, and click-through rates) on posts and articles.

o Consistency in content posting and overall content quality as measured by audience

feedback and reach.

3. Lead Generation & Conversion

o Number of qualified leads generated through LinkedIn activities.

o Conversion rate of LinkedIn leads to opportunities or sales.

o Specific focus on metrics reflecting global outreach, such as international lead conversion

rates.

o Engagement metrics on LinkedIn campaigns (e.g., InMail response rates, ad CTR).

4. Campaign Performance

o ROI on LinkedIn advertising campaigns, including cost-per-lead and cost-per-click metrics.

o Achievement of campaign-specific objectives (traffic, engagement, lead generation).

5. Research & Competitive Insights

o Timeliness and quality of market research and competitor analysis reports.

o Successful incorporation of research insights into actionable strategies (e.g., pitch decks,

content pivots).

6. Reporting & Continuous Improvement

o Accuracy and frequency of performance reports provided to management.

o Demonstrated improvements in strategy based on analytics and ongoing testing.

Job Types: Full-time, Permanent

Pay: ?9,075.84 - ?46,310.14 per month

Schedule:

Day shift
Work Location: In person