Job Description

What you'll do:Brand & Marketing Strategy:- Support brand reinvestment initiatives and positioning strategies- Assist in developing and tracking Account-Based Marketing (ABM) campaigns- Help implement customer segmentation and personalisation strategies- Contribute to content operations and distribution strategies- Support event planning and execution- Assist with AI-driven marketing initiatives and automation projectsOperations & Analytics:- Help develop and maintain marketing operations dashboards- Assist in marketing tool evaluation and spending reconciliation- Support buyer intent data analysis and reporting- Contribute to CSAT/NPS tracking and customer feedback collection- Aid in competitive analysis and win/loss tracking- Support pricing and packaging benchmark studiesProject Management:- Coordinate cross-functional projects including product assessments and dog-fooding initiatives- Support sales and partner enablement programs- Assist in managing industry research and whitepaper development- Help coordinate executive speaking engagements- Track project timelines and deliverables across multiple initiativesYou are perfect for the role if you have:- 6 months to 1 year of experience in marketing, business operations, or related field- Understanding of B2B marketing principles and ABM strategies- Experience with marketing analytics and data visualisation- Familiarity with CRM systems and marketing automation tools- Strong project management and organisational skills- Excellent written and verbal communication abilities- Bachelor's degree in Marketing, Business, or related fieldDesired Skills:- Experience with marketing operations tools and dashboards- Knowledge of customer experience metrics (CSAT, NPS)- Understanding of content marketing and distribution strategies- Familiarity with AI/ML applications in marketing- Basic understanding of competitive analysis frameworks- Experience with project management toolsPersonal Qualities:- Strong analytical and problem-solving abilities- Excellent attention to detail and organization skills- Ability to manage multiple projects simultaneously- Self-starter mentality with a bias for action- Quick learner who thrives in fast-paced environments- Strong interpersonal skills and professional demeano (ref:updazz.com)

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