Job Description

PPC SpecialistIndustry: Education Consulting IndustryLocation: Plot No. 121, Sector 44, Gurugram, Gurgaon, Haryana, 122003, HaryanaSkills: Decent Communication Skills, Resilience, Active listening , Creative WritingQualification: Diploma/Grad/Post GradExperience: 6 month- 1 yearsShift Timings: Monday to Saturday 10 AM to 7 PM, WFOPosition Overview:We are seeking a highly skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns across various platforms. The ideal candidate will have a proven track record in driving successful PPC campaigns, analyzing performance metrics, and implementing strategies to achieve marketing objectives and ROI.Key Responsibilities :1) Campaign Management : Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.2) Keyword Research : Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.3) Ad Creation : Create compelling ad copy and design engaging ad creatives that drive click-through rates and conversions.4) Budget Management : Monitor and manage PPC budgets to ensure cost-effectiveness and achieve maximum ROI.5) Performance Analysis : Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.6) A/B Testing : Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.7) Competitor Analysis : Analyze competitor PPC strategies and market trends to identify opportunities and adjust campaigns accordingly.8) Collaboration : Work closely with the marketing team to align PPC strategies with overall marketing goals and initiatives. (ref:updazz.com)

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