Job Description

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn't happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.


Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

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As a Lead for strategy at Target (Roundel) you will support Target's retail media business. In this role you will define the strategy for audience, inventory management, product adoption, seasonality & advertiser education program in partnership with media operations, product, data science, sales and creative teams. Create a vision and strategy to deliver the most relevant ads to our guests at the right time to give an exceptional guest experience and help our clients meet their marketing goals. Identify opportunities based on new market trends, guest needs & macro-economic trends to develop our strategy to drive performance and product needs for improved guest and advertiser experience. You are expected to have a good understanding of data privacy regulations & compliance requirements. Introduce mechanisms to ensure our audience strategy meets all the compliance requirements to safeguard Target, guests, brands and our clients. Success in this position requires strong digital marketing, retail, E-commerce, data driven marketing, Programmatic, audience planning and program management expertise, with an ability to collaborate and influence stakeholders and senior leadership to drive performance.

Responsibilities:

• Create a vision and roadmap to build scalable and automated audience capabilities that will power Roundel campaign performance.
• Define an audience and data strategy framework in partnership with media operations, sales, clients and creative teams for Roundel advertisers.
• Track audience performance and define a process to make decisions on refining, creating new or deprecating the audiences in partnership with the product teams.
• Build strong & trusted partnership with product teams to proactively suggest optimizations to improve data match rates, improve forecasting accuracy & efficient inventory management.
• Identify latest market trends backed by research and data. Conduct competitive benchmarking and build a process to leverage this data and trends into our strategy to improve campaign performance for a category, sub-category, Brands, product line and audience.
• Partner with product teams to build full funnel audience capabilities based on feedback from Media Ops, sales, creative teams and Clients.
• Lead education and awareness programs for teams using Roundel's audience capabilities.
• Conceptualise data and insights-driven marketing strategies that drive guest engagement and monetization opportunities.
• Partner with Target's retail insights team to understand our guest experiences in store and online to map guest buying habits and preferences. Build tools and mechanisms for the team members to use that data to help build effective campaigns and audience segments
• Partner with Target retail and other cross functional marketing teams to build strategic initiatives to leverage new product launches, brand partnerships and marketing drives to drive campaign performance.
• Partner with media operations, creative, performance and insights, sales, and product teams to identify specific and targeted initiatives between teams focused to bridge the process and products gaps by building new- product capabilities to drive smooth and efficient operations.

About You:

• 10+ years' experience in digital marketing & media, data driven marketing, Programmatic & audience planning.
• Bachelor's/Master's degree or equivalent work experience.
• Strong problem solving and program management skills.
• Good presentation and storytelling skills. Ability to communicate and partner effectively with senior leadership.
• Ability to organize ambiguous and cluttered information/data into simple and actionable strategies or actions items.
• Strong interpersonal skills to partner with media operations, creative, sales, leadership, enterprise insights and product teams.
• Must have experience formulating objective based KPIs and strong understanding of closed loop retail attribution and measurement.
• Data driven marketer who uses market intelligence and analytics to measure and optimize marketing efforts and programs.
• Good knowledge of full funnel brand measurement, attribution challenges and campaign optimization approaches.
• Deeply understand and serve as an internal SME for audience solutions.
• Deep understanding and extensive experience working on audience manager tools.
• Stellar organizational skills with attention to detail and ability to ruthlessly prioritize to maximize efficiency and performance.

Other Requirements:

• Strong analytical skills with superior attention to detail, resourceful and self-motivated
• Demonstrate strong problem solving and troubleshooting skills.
• Ability to communicate and collaborate with multiple business partners, work effectively with global teams and juggle multiple priorities
• High energy, result-oriented, team player.
• Advanced Excel/presentations skills with the ability to produce high-quality documents.
• Competency of industry systems & tools such as Adobe Audience Manager, Google Audience Manager, Liveramp, Doubleclick, Adwords, Social Platforms, MOAT, Google Analytics, ComScore, eMarketer, Nielsen, IAB, and more
• Experience with online ad serving concepts (CPM/CPA/ROI/ROAS/RTB), video, mobile, social, display, RTB, programmatic buying.
• Understand concepts of programmatic planning, execution, and ecosystem across channels

Useful Links:

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity-and-inclusion